Senior Manager, Daily Disposable Brand Marketing
About The Position
This position partners closely with other commercial functions to drive execution excellence and Global Strategic Marketing to shape the innovation and pipeline agenda. This role reports to the Director, Daily Disposable Brand Marketing within the U.S. Marketing department. You will be responsible for: Develop and execute the strategic plan for the US daily disposable brand family portfolio, aligned with annual business goals. Deliver wearer acquisition, sales, and share growth targets through quarterly cycles and performance tracking. Identify and act on consumer and market insights to prioritize growth opportunities and inform brand strategy. Champion voice-of-consumer initiatives to ensure marketing plans reflect real-world needs and preferences. Lead product launches with excellence, managing milestones and tracking progress through key performance indicators. Monitor competitive landscape and market trends to inform strategic decisions and identify opportunities for differentiation. Manage day-to-day brand operations, including cross-functional coordination, timeline management, and issue resolution. Drive cross-functional governance and stakeholder alignment across a highly matrixed organization, ensuring clear decision-making, communication cadence, and accountability for key deliverables. Prioritize and lead multiple concurrent initiatives and workstreams, proactively managing risks, dependencies, and tradeoffs to deliver on timelines and business objectives. Develop compelling value propositions and messaging frameworks that support sales enablement and customer engagement. Oversee marketing budget and resource allocation to maximize impact and efficiency. Ensure compliance with industry regulations and ethical standards in all marketing activities. Other duties as required.
Requirements
- Minimum of a bachelor’s degree is required.
- Minimum of 5 years of progressive marketing or sales experience is required.
- Ability to forge internal collaboration across all levels of the enterprise is required.
- Strong analytical mindset with the ability to interpret complex data, identify trends, and translate insights into actionable marketing strategies.
- Strong influencing skills with internal and external partners is required.
- Demonstrated ability to lead through influence and deliver results in a highly matrixed organization while managing multiple priorities and initiatives simultaneously is required.
Nice To Haves
- MBA is preferred.
- Experience in Optical industry, contracting and strategic accounts is preferred.
- Proficiency in leveraging analytics platforms and data visualization tools (e.g., Tableau, Power BI, Excel, CRM systems) to extract insights, measure performance, and inform strategic marketing decisions is preferred.
Responsibilities
- Develop and execute the strategic plan for the US daily disposable brand family portfolio, aligned with annual business goals.
- Deliver wearer acquisition, sales, and share growth targets through quarterly cycles and performance tracking.
- Identify and act on consumer and market insights to prioritize growth opportunities and inform brand strategy.
- Champion voice-of-consumer initiatives to ensure marketing plans reflect real-world needs and preferences.
- Lead product launches with excellence, managing milestones and tracking progress through key performance indicators.
- Monitor competitive landscape and market trends to inform strategic decisions and identify opportunities for differentiation.
- Manage day-to-day brand operations, including cross-functional coordination, timeline management, and issue resolution.
- Drive cross-functional governance and stakeholder alignment across a highly matrixed organization, ensuring clear decision-making, communication cadence, and accountability for key deliverables.
- Prioritize and lead multiple concurrent initiatives and workstreams, proactively managing risks, dependencies, and tradeoffs to deliver on timelines and business objectives.
- Develop compelling value propositions and messaging frameworks that support sales enablement and customer engagement.
- Oversee marketing budget and resource allocation to maximize impact and efficiency.
- Ensure compliance with industry regulations and ethical standards in all marketing activities.
Benefits
- Inclusive work environment
- Respect for diversity and dignity
- Recognition of merit
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What This Job Offers
Job Type
Full-time
Career Level
Senior
Number of Employees
5,001-10,000 employees
