senior manager, Brand Marketing

Starbucks Coffee Company•Seattle, WA

1d•Hybrid

About The Position

From the beginning, Starbucks set out to be a different kind of company. One that not only celebrated coffee and the rich tradition, but that also brought a feeling of connection. We are known for developing extraordinary leaders who share this passion and are guided by their service to others. As a senior manger, brand marketing, you will lead and develop integrated marketing campaigns and brand programs that drive demand, increase store traffic, and deepen customer love for the brand. You’ll lead go-to-market plans and campaign development, shaping how millions of customers experience our brand across 17,000+ US retail stores. In this critical and collaborative role, you’ll partner and lead cross-functional teams and key agency partners to bring brand moments and campaigns to life. You’ll help define business and customer objectives rooted in customer insights and support execution across channels. This is a great opportunity for a passionate, strategic, and creative marketer to grow their impact on one of world’s most beloved brands.

Requirements

8+ years of progressive experience in marketing, brand management, product strategy, or brand marketing with hands on involvement in campaign development and go-to-market execution
8+ years in project leadership in a cross-functional environment, including direct senior leadership communication
Foundational knowledge of marketing strategy, consumer insights, and brand positioning
Strong Pulse on culture and brands who are leading with keen sense of how our brand might show up in an authentic way
Innate curiosity and growth mindset with proven ability to collect and absorb feedback and adapt quickly and thrive in a dynamic fast-paced environment
Strong communicator, capable of crafting clear compelling presentations for executive-level audiences and distill complex information into actionable insights and plans
Proficiency working with marketing platforms, media channels, and agency operations with a willingness to learn new tools
Organized and agile, able to manage multiple priorities and pivot as needed with guidance and support
Passionate about brand storytelling and customer experience, with keen interest in consumer behavior, cultural trends, and emerging market dynamics
Bachelor’s degree in marketing, communications, business, or related filed

Nice To Haves

MBA or advanced degree preferred
Agency experience and/or international marketing experience added plus

Responsibilities

Lead planning and execution of integrated marketing campaigns for key brand moments in partnerships across Marketing, Brand Engagement, Menu, Operations, Global communications, and International Marketing teams
Develop customer-centric briefs that guide cross-functional team and campaign strategy based on strong business and customer insights
Build salient go-to-market strategies that drive traffic increase trial, and build brand equity
Build & validate business cases for marketing, product initiatives, and brand programs
Act as connector across teams, advocating for the customer experience, campaign success, and Brand health, supporting a seamless execution
Lead cross functional workstreams with initiative and purpose, helping drive alignment and accountability
Present insights and recommendations to stakeholders (including senior leaders) to inform prioritization and planning
Monitor performance of marketing initiatives and programs, report on performance, and identify opportunities for improvement
Lead a test-and learn approach to drive innovation and growth, leading customer learning plans to inform strategy direction
Collaborate with team members to contribute to culture of curiosity, inclusion, and shared values
Model leadership behaviors aligned with Starbucks Mission and Values
Seek opportunities for personal and professional growth with supporting others
Contribute to high-performing, inclusive team environment that celebrates innovation and shared success

Benefits

medical
dental
vision
basic and supplemental life insurance
other voluntary insurance benefits
short-term and long-term disability
paid parental leave
family expansion reimbursement
paid vacation from date of hire
sick time (accrued at 1 hour for every 25 hours worked)
eight paid holidays
two personal days per year
401(k) retirement plan with employer match
discounted company stock program (S.I.P.)
Starbucks equity program (Bean Stock)
incentivized emergency savings
financial well-being tools
100% upfront tuition coverage for a first-time bachelor’s degree through Arizona State University’s online program via the Starbucks College Achievement Plan
student loan management resources
access to other educational opportunities
backup care
DACA reimbursement