Senior Manager, Brand Marketing

Barracuda Networks Inc. • Alpharetta, GA

6d • Remote

About The Position

Barracuda is a leading cybersecurity company that provides comprehensive protection against complex threats, securing email, data, applications, and networks through innovative solutions and a managed XDR service. The company aims to enhance cyber resilience for hundreds of thousands of IT professionals and managed service providers globally, offering solutions that are easy to acquire, deploy, and use. Barracuda is an Equal Opportunity Employer committed to diversity. The Senior Manager, Brand Marketing will be responsible for leading the development and execution of high-impact brand campaigns designed to drive awareness, engagement, market visibility, and pipeline. This role involves bringing the Barracuda brand to life through various channels including brand advertising, guerrilla marketing activations, strategic partnerships, and integrated marketing communications campaigns. The ideal candidate should combine strategic brand thinking with strong execution capabilities, possessing experience in delivering memorable campaigns across digital, experiential, and emerging channels.

Requirements

• 8+ years of experience in brand marketing, integrated marketing, or brand advertising, with a proven track record of developing and executing successful brand campaigns and identity initiatives.
• Demonstrated experience working with in-house creative teams to deliver brand campaigns, guerrilla marketing tactics, integrated launches, and brand identity rollouts.
• Strong understanding of digital brand advertising channels and how to balance brand awareness with pipeline impact.
• Excellent communication and interpersonal skills, with the ability to collaborate effectively across teams.
• Analytical mindset with the ability to interpret data and metrics to inform decision-making.
• Strong project management skills, including the ability to prioritize work, manage multiple initiatives simultaneously, and maintain close attention to detail.
• Creative problem-solver with flexibility, adaptability, and a strong bias for action.
• Comfortable operating in an ambiguous, fast-paced, and agile environment.
• BA/BS degree required.

Nice To Haves

• Experience in B2B technology marketing; cybersecurity experience strongly preferred.

Responsibilities

• Plan and execute brand advertising (brand generation / brand-led growth) campaigns across digital, social, and experiential channels.
• Measure performance and optimize programs using brand awareness, leads and pipeline metrics.
• Collaborate cross-functionally with product marketing, partner programs, customer marketing, customer support, and other teams to deliver integrated marketing communications and launch campaigns.
• Partner with our in-house creative team to develop guerrilla marketing activations and distinctive brand moments that generate buzz and earned media.
• Identify and manage co-marketing opportunities that expand brand reach, and work cross-functionally to ensure partner branding remains accurate and up to date.
• Ensure brand identity and guidelines are applied consistently across the organization; collaborate with leadership and creative teams to evolve the brand as needed to maintain competitive differentiation.
• Develop product and feature names in partnership with product, product marketing, and Legal teams.

Benefits

• A team where you can voice your opinion, make an impact, and where you and your experience are valued.
• Internal mobility – there are many opportunities for cross training and the ability to define your next career step within Barracuda.
• We support employees who want to explore other areas of interest.
• Equity, in the form of non-qualified options
• High-quality health benefits
• Retirement Plan with employer match
• Career-growth opportunities
• Flexible Time Off and Paid Time Off benefits

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Number of Employees: 501-1,000 employees