Senior Manager, Brand Marketing

TIAA•Frisco, TX

1d•Onsite

About The Position

The Senior Manager, Brand Marketing, will support the development, execution, and optimization of TIAA Wealth Management's brand advertising initiatives across all channels. This role is responsible for elevating TIAA's brand presence, strengthening emotional connections with our audiences, and driving preference and consideration among current and prospective customers. The ideal candidate will bring solid expertise in brand building, creative excellence, media strategy, and data-driven decision making to help position TIAA as the trusted partner for financial well-being.

Requirements

3+ years of progressive experience in brand advertising
Track record of developing and executing successful integrated brand campaigns that drive measurable business results
Understanding of brand strategy, creative development, media planning, and campaign measurement
Strong analytical skills with ability to translate data into actionable insights and strategic recommendations
Project management skills with ability to manage multiple priorities and meet deadlines in a fast-paced environment
Knowledge of financial services industry regulations and compliance requirements

Nice To Haves

5+ years of progressive experience in brand advertising

Responsibilities

Execute comprehensive marketing/advertising strategies that align with business objectives, brand positioning, and customer acquisition goals
Partner with senior leadership and business line leaders to identify opportunities for brand growth and differentiation
Stay ahead of industry trends, competitive landscape, and emerging advertising technologies to inform strategic recommendations
Support the development of integrated brand campaigns from concept through execution, ensuring creative excellence and strategic alignment across all touchpoints
Oversee the creative development process, collaborating with internal creative teams and external agency partners to produce compelling, authentic brand narratives
Ensure brand consistency and adherence to brand guidelines across all advertising executions
Work closely with product marketing, media, content, social media, events/sponsorships, and lifecycle experience teams to ensure integrated brand experiences
Collaborate with legal, compliance, and risk management to ensure all advertising meets regulatory requirements and company standards
Build strong relationships with agency partners and vendor ecosystem to drive excellence in execution
Foster a culture of creativity, innovation, accountability, and continuous improvement
Provide guidance and feedback to help team members grow their skills and advance their careers
Champion diversity, equity, and inclusion in team composition, creative development, and media representation