Senior Associate Brand Marketing Manager

CookUnity•New York, NY

About The Position

CookUnity is seeking a Senior Associate Brand Marketing Manager to shape and execute sponsorship and experiential marketing strategies. This role focuses on expanding the brand's presence through real-world activations and strategic partnerships. The ideal candidate will possess a blend of tactical execution strength and strategic vision, capable of transforming ideas into meaningful brand moments that drive awareness, engagement, and loyalty. As a Brand Marketing Manager, Sponsorships & Events, you will lead the planning and execution of branded activations, sponsorships, partnerships, and event experiences. You will collaborate with various teams including Growth, PR, Culinary, and Creative, as well as external partners, to create memorable experiences that align with CookUnity's mission and foster brand love. You will report to the Brand Experience Director and play a key role in developing a high-impact sponsorship and events strategy to deepen connections with consumers, chefs, and communities.

Requirements

5+ years of experience in brand marketing, partnerships, sponsorships, or experiential/event marketing — ideally within a consumer, lifestyle, or hospitality brand.
Proven ability to plan and execute large-scale events and partnerships, from concept to completion.
Strong project management skills with experience managing multiple workstreams, stakeholders, and agencies simultaneously.
Excellent communication and relationship-building skills — comfortable collaborating with cross-functional teams and external partners.
Data-driven mindset with the ability to analyze performance and translate insights into actionable improvements.
Hands-on, entrepreneurial attitude with the ability to thrive in a fast-paced, evolving environment.
Comfortable working both strategically and tactically — from contract negotiations to on-site event coordination.
Willingness to travel frequently (approximately 25–40%) for event activations, partnership meetings, and on-site execution.
Bachelor’s degree in Marketing, Communications, Business, or a related field (or equivalent work experience).

Responsibilities

Lead the sponsorship and events strategy — identify, evaluate, and activate partnerships and event opportunities that align with brand and business goals, from local community events to large-scale category sponsorships.
Own end-to-end planning and execution of brand activations, pop-ups, sponsorships, and experiential programs — from brief development and creative direction to on-site logistics and post-event analysis.
Collaborate cross-functionally with Growth, PR, Social, Product, and Culinary to ensure cohesive storytelling and integration across all brand touch points.
Manage agency and vendor relationships, ensuring creative quality, operational excellence, and strong ROI.
Develop toolkits and playbooks for scalable regional activations that reinforce the brand’s presence and messaging consistency.
Negotiate and manage budgets and contracts for sponsorships and events, ensuring optimal spend efficiency and measurable outcomes.
Track performance and impact, establishing KPIs for awareness, engagement, lead generation, and conversion; conduct post-mortems to identify learnings and optimization opportunities.
Stay attuned to trends in experiential marketing, hospitality, and partnerships — bringing forward fresh ideas that position the brand as an innovator in the food and lifestyle space.

Benefits

Health Insurance coverage
401k Plan
Stock Options Plan granted on Day 1
Eligible for a bi-annual performance bonus
PTO policy and paid sick days / Unlimited PTO
5- year Sabbatical: After 5 years with CookUnity, you get a 4-week paid sabbatical
Paid Family leave
Compassionate Leave: 3-5 days each time the need arises
A generous amount of CookUnity credits to enjoy our amazing meals, added to your account, monthly
Wellness perks: access to fitness subsidies to build a healthy lifestyle
Personalized Spanish coach