Senior Manager, Marketing Brand Planning

Shionogi•Florham Park, NJ

23h

About The Position

Shionogi Inc. is seeking a Senior Manager, Marketing Brand Planning to join their growing rare disease team. This role is responsible for translating insights into actionable marketing strategies, tactics, messages, and educational programs. The Senior Manager will develop comprehensive, full lifecycle brand marketing plans, collect input from various organizational functions, and present to cross-functional teams. This position will also support marketing and cross-functional projects to aid in the execution and measurement of tactics for both HCP and Patient Marketing teams. Collaboration with internal teams, external partners, and healthcare professionals is key to ensuring successful commercialization.

Requirements

Bachelor's degree required.
Minimum of 5+ years of experience in pharmaceutical market research, marketing, or market access required.
Strong business acumen, leadership, business case development, and budget management skills; demonstrated ability to leverage insights into brand strategies.
Proven ability to work with a cross functional team toward a shared goal.
Experience understanding the key forces impacting a pharmaceutical product’s success / failure
General knowledge of commercial agreements and intellectual property issues.
Demonstrates responsiveness, attention to detail, and follow-through coupled with ability to prioritize/multi-task effectively.
Use analytical/strategic skills to synthesize complex information, distill critical insights to inform commercial assessments, and translate to tactical level.
Excellent written/verbal communication and presentation skills.
Highly proficient in MS Office; skilled at using Excel to develop pharmaceutical product forecast models and quantitative analyses.
Working knowledge and understanding of the Pharma industry, broad therapeutic areas/disease states, drugs/treatments, and related regulatory, commercialization and compliance requirements.

Nice To Haves

MBA or Graduate level degree preferred.
Some prior pharmaceutical sales experience is a plus.

Responsibilities

Develop Commercial brand plans with direction from key project owners.
Track implementation and share insights with key stakeholders to meet or exceed marketing plan objectives.
Leverage insights from primary Market Research, advisory boards, secondary data sources, competitive intelligence and other information sources to develop brand strategy and tactics.
Own all the original Data on File documentation supporting promotional messages on numbers of patients, adherence, number of prescribers, etc.
Works independently, effectively and collaborates with other Marketing colleagues, field leadership, MCM/PS, market access, and external agencies/partners by creating effective, positive partnerships that ensure alignment of business needs and objectives.
Develop relationships working with external agencies and partners including negotiating contracts which are sensitive to bottom-line Mitsubishi Tanabe Pharma America profitability.
Lead specific special marketing projects through all stages of development from planning to execution including working with creative agencies and medical, legal and regulatory reviewers.
Assist in developing key analyses and presentations for senior commercial leadership and other stakeholders in support of business development/commercialization planning investment decisions.
Ensure that all agency and partner contracts are negotiated and executed according to the plan and in compliance with all applicable policies and regulations.
Analyze and present on key market trends.
Proactively seek out and evaluate new data sources, tools, and analytics to help improve brand performance, and identify/incorporate industry best practices.
Perform company-specific and product-specific desktop research to further inform commercial assessments; support the development/analysis of tailored external market research through third parties.
Other duties as needed to support the Marketing and Commercial teams.