Senior Manager, Corporate Communications

Coca-Cola•Atlanta, GA

About The Position

The Senior Manager, Corporate Communications shapes and drives integrated communications programs that advance The Coca-Cola Company’s North America Operating Unit (NAOU) business priorities and reputation. Within the Public Affairs, Communications & Sustainability (PACS) function, the role leads NAOU digital communications, supports executive visibility, and partners on commercial, customer, community, and sustainability communications. Reporting to the Senior Director II, Strategic Communications, the position uses storytelling, digital strategy, and stakeholder engagement to strengthen Coca-Cola’s voice and connection with internal and external audiences. The role leads digital channel strategy, editorial planning, content creation, publishing, and performance measurement. It develops integrated digital storytelling plans and works with PACS and enterprise digital teams to improve channel effectiveness, audience engagement, and brand consistency. It also supports executive visibility and leadership communications, including communications plans, messaging, presentations, and engagement content for NAOU Leadership Team members, as well as communications for enterprise and industry events, employee engagements, and customer forums. The position partners with Commercial and Customer teams to communicate customer engagement, business growth, commercial strategies, partnerships, and milestones. It develops community and sustainability stories about social impact, environmental progress, and system partnerships, collaborating with earned media and cross-functional PACS teams on proactive coverage, media-ready materials, and issues preparedness. The Senior Manager builds cross-functional relationships, manages multiple workstreams and agency or vendor resources, defines program success metrics, evaluates effectiveness, and applies continuous improvement. The role is based in Atlanta, United States, with 0%–25% travel and no relocation provided. The listed U.S. base pay range is $141,750–$164,850, with an annual incentive reference value of 15%. The company states that it will not sponsor employment-based visas for this position; applicants must already be authorized to work in the United States full-time without requiring company sponsorship to continue working legally.

Requirements

Bachelor’s degree in Communications, Public Relations, Journalism, Marketing, Business, or a related field.
At least 7 years of progressive experience in corporate communications, public relations, public affairs, or digital communications.
Proven track record executing integrated, multichannel communications programs.
Strong digital content development, editorial planning, executive communications, and storytelling skills.
Demonstrated ability to work effectively across matrixed organizations and manage varied priorities with sound judgment.
Applicants must be currently authorized to work in the United States on a full-time basis and must not require The Coca-Cola Company’s sponsorship to continue working legally in the United States.

Nice To Haves

Experience developing executive visibility and leadership communications programs.
Background working with earned media teams and driving stories that generate external coverage.
Understanding of digital channels, content analytics, audience engagement metrics, and communications performance measurement.
Experience within a large, global, or highly matrixed organization.

Responsibilities

Lead NAOU PACS digital communications, including channel strategy, editorial planning, content creation, publishing, and performance measurement.
Build and execute integrated digital storytelling plans that amplify business priorities, brands, customers, communities, and sustainability achievements.
Partner with PACS and enterprise digital teams to improve channel effectiveness, audience engagement, and brand consistency in tone and voice.
Use insights and analytics to monitor engagement, optimize content performance, and demonstrate communications impact.
Collaborate on the NAOU executive visibility program, identifying opportunities that elevate leadership presence and align with strategic business objectives.
Serve as executive communications lead for members of the NAOU Leadership Team, developing communications plans, messaging, presentations, and engagement content for internal and external audiences.
Provide communications support for enterprise and industry events, employee engagements, and customer forums.
Ensure leadership communications align with global and NAOU narratives and Coca-Cola communications standards.
Collaborate with Commercial and Customer teams on communications supporting customer engagement, business growth, and commercial alignment.
Translate commercial strategies and customer insights into narratives for strategic audiences.
Support communications for commercial milestones, partnerships, and industry events, and amplify customer success stories through internal, external, and digital channels.
Develop community and sustainability stories highlighting social impact, environmental progress, and system partnerships.
Partner with the Director, Earned Media, and cross-functional PACS teams to generate proactive coverage across NAOU storytelling pillars.
Develop media-ready materials and amplification strategies in collaboration with subject-matter experts and communications colleagues.
Support issues preparedness and response related to community and sustainability narratives.
Build relationships across PACS, Commercial, Customer, Marketing, and enterprise communications teams to support collaborative storytelling and alignment.
Manage multiple workstreams and priorities while maintaining quality, speed, and accuracy.
Coordinate agency and vendor resources to deliver communications programs on strategy, on time, and within budget.
Define program success metrics, evaluate effectiveness, and apply continuous improvement to strengthen impact.