Senior Manager, Corporate Communications
About The Position
The Senior Manager, Corporate Communications at The Coca-Cola Company shapes and leads integrated communications programs advancing the North America Operating Unit’s business priorities and reputation. This role is part of the Public Affairs, Communications & Sustainability function and leads the NAOU digital communications program, supports executive visibility, and partners on commercial, customer, community, and sustainability communications initiatives. The position reports to the Senior Director II, Strategic Communications. The role develops digital storytelling and content strategies, executive communications, customer and commercial narratives, and community and sustainability stories for internal and external audiences. It works across PACS, Commercial, Customer, Marketing, enterprise communications, and other teams to strengthen audience engagement, brand consistency, and Coca-Cola’s communications impact. The Senior Manager also coordinates agency and vendor resources, manages multiple workstreams, measures program effectiveness, and supports issues preparedness and response.
Requirements
- Bachelor’s degree in Communications, Public Relations, Journalism, Marketing, Business, or a related field.
- At least 7 years of progressive experience in corporate communications, public relations, public affairs, or digital communications.
- Proven track record of executing integrated, multi-channel communications programs.
- Strong digital content development, editorial planning, executive communications, and storytelling skills.
- Ability to work effectively across matrixed organizations and manage varied priorities with sound judgment.
- Must be currently authorized to work in the United States full-time and must not require Coca-Cola sponsorship to continue working legally in the United States.
Nice To Haves
- Experience developing executive visibility and leadership communications programs.
- Background working with earned media teams and driving stories that generate external coverage.
- Understanding of digital channels, content analytics, audience engagement metrics, and communications performance measurement.
- Experience within a large, global, or highly matrixed organization.
Responsibilities
- Lead NAOU PACS digital communications, including channel strategy, editorial planning, content creation, publishing, and performance measurement.
- Build and execute integrated digital storytelling plans that amplify business priorities, brands, customers, communities, and sustainability achievements.
- Partner with PACS and enterprise digital teams to improve channel effectiveness, audience engagement, and consistency in brand tone and voice.
- Use insights and analytics to monitor engagement, optimize content performance, and demonstrate communications impact.
- Collaborate on the NAOU executive visibility program, identifying opportunities that elevate leadership presence and align with business objectives.
- Serve as executive communications lead for members of the NAOU Leadership Team, creating communication plans, messaging, presentations, and engagement content for internal and external audiences.
- Provide communications support for enterprise and industry events, employee engagements, and customer forums.
- Ensure leadership communications align with global and NAOU narratives and Coca-Cola communications standards.
- Work with Commercial and Customer teams to develop communications supporting customer engagement, business growth, and commercial alignment.
- Translate commercial strategies and customer insights into narratives tailored to strategic audiences.
- Support communications for commercial milestones, partnerships, and industry events, amplifying customer success stories through internal, external, and digital channels.
- Develop community and sustainability stories highlighting social impact, environmental progress, and system partnerships.
- Partner with the Director, Earned Media, and cross-functional PACS teams to generate proactive coverage across NAOU storytelling pillars.
- Develop media-ready materials and amplification strategies with subject-matter experts and communications colleagues.
- Support issues preparedness and response efforts related to community and sustainability narratives.
- Build relationships across PACS, Commercial, Customer, Marketing, and enterprise communications teams to support collaborative storytelling and alignment.
- Manage multiple workstreams and priorities while maintaining quality, speed, and accuracy.
- Coordinate agency and vendor resources to deliver communications programs on strategy, on time, and within budget.
- Define program success metrics, evaluate effectiveness, and apply continuous improvement to strengthen impact.
Benefits
- A full range of medical, financial, and/or other benefits, dependent on the position.
- Annual incentive reference value of 15%.
Stand Out From the Crowd
Upload your resume and get instant feedback on how well it matches this job.
What This Job Offers
Job Type
Full-time
Career Level
Senior
