Sr Mgr-Corporate Communications - Community Impact

Lowe's Home Centers•Mooresville, NC

7d•Onsite

About The Position

The Senior Manager, Corporate Communications, Community Impact develops and oversees the execution of external communications strategy to earn quality third-party credibility and shape Lowe’s reputation and perception. The role drives earned media highlighting Lowe’s impact across community investment, disaster response, sustainability, military support, volunteerism, and strategic partnerships. Reporting to the Senior Director of External Communications, this leader manages one direct report, oversees agency partners, and collaborates across the enterprise to identify, develop, and elevate stories that reinforce “There’s No Place Like Lowe’s” while advancing business and reputation objectives. The position is based at Lowe’s headquarters in Mooresville, North Carolina. Lowe’s is a Fortune 100 home improvement company with approximately 300,000 associates, more than 1,750 home improvement stores, 540 branches, and 120 distribution centers. The company supports communities through programs focused on safe, affordable housing, community spaces, developing skilled trade experts, and disaster relief.

Requirements

Bachelor’s degree in communications, public relations, journalism, or a related field, or equivalent years of experience in lieu of the education requirement, if applicable.
At least 8 years of experience in corporate communications, public relations, or earned media.
Proven experience developing integrated communications strategies that strengthen corporate reputation and drive earned media results.
Experience leading communications for community impact, corporate citizenship, nonprofit partnerships, sustainability, philanthropy, or related initiatives.
Strong media relations expertise with a track record of securing impactful national, regional, and local coverage.
Exceptional strategic thinking, storytelling, and project management skills.
Proven ability to influence across functions and build trusted relationships with senior leaders, external partners, and agencies.
Experience managing agency partners and developing high-performing talent.
Ability to thrive in a fast-paced environment, balance multiple priorities, and respond effectively during high-profile or time-sensitive events, including disaster response.

Nice To Haves

Experience in a Fortune 500 company or agency environment.

Responsibilities

Develop and execute an external communications strategy that elevates Lowe’s reputation by showcasing its positive impact on communities nationwide.
Lead earned media strategy for community impact, including grants, community projects, volunteer engagement, disaster response, sustainability initiatives, military support, and strategic nonprofit partnerships.
Create proactive storytelling opportunities that strengthen brand perception through credible third-party coverage and quality earned media.
Drive cross-functional collaboration and proactive ideation to uncover high-impact communications opportunities across the enterprise.
Build and maintain partnerships with national nonprofit organizations, internal business leaders, and cross-functional stakeholders to align communications with enterprise priorities and business goals.
Develop integrated communications plans, messaging, media materials, and executive counsel for culturally relevant moments, key initiatives, partnerships, and announcements.
Manage agency teams to deliver creative, quality earned media that reinforces a consistent narrative of how Lowe’s helps.
Lead communications planning and activation for disaster response efforts, ensuring timely, coordinated storytelling.
Identify emerging trends, cultural moments, and real-time opportunities that advance Lowe’s reputation and position the company as a trusted corporate leader.
Monitor the external landscape, anticipate and mitigate reputational risk, and advise on community impact and sustainability initiatives.
Define success metrics and use insights to demonstrate communications impact on reputation, trust, stakeholder perception, and business objectives.
Manage, coach, and develop one communications team member while fostering a collaborative, high-performing culture.