Senior Manager, Copy

Forma Brands LLC•San Francisco, CA

About The Position

The Senior Manager, Copy owns Morphe’s verbal identity and develops the creative platforms that bring the brand to life. The role leads copy from platform concept through naming, trademark clearance, and final execution, ensuring the brand voice remains modern, culturally relevant, makeup-first, and performance-driven. The position partners with brand, creative, product marketing, product development, regulatory, legal, ecommerce, retail, and external agencies to develop integrated work across campaigns, social, creator, retail media, ecommerce, PR, packaging, and in-store channels. The Senior Manager sets copy priorities, briefs, and workflows; owns and evolves the brand voice and style guide; and ensures copy quality, accuracy, and consistency across touchpoints. The role leads product, collection, and campaign naming, facilitates trademark screening and clearance with Legal, and maintains a naming and clearance tracker. It also leads copy for PR kits and visual merchandising, runs weekly cross-functional copy meetings, presents work to the VP of Brand and CEO, manages and mentors a Junior Copywriter, oversees agency and consultant work, and improves scalable copy processes, including the use of AI tools.

Requirements

BA in English, Journalism, Marketing, Communications, or a related field.
At least 8 years of copywriting experience, including at least 3 years in a lead or management role.
Proven experience concepting large-scale, integrated campaign platforms that scale across 360 marketing.
Experience owning and evolving a brand voice, including tone of voice and style guides.
Experience leading product naming and trademark processes in partnership with Legal.
Familiarity with trademark search databases and AI-powered search tools.
Experience managing and developing copywriters and overseeing consultants, freelancers, or agencies.
Strong presentation skills and experience presenting creative work to senior and executive leadership.
At least 6 years of ecommerce and omnichannel experience across DTC, retail partners, social, and creator channels.
Excellent command of English grammar, usage, and standard reference texts.
Comfort using generative AI tools within the copy workflow.

Nice To Haves

Experience in beauty is strongly preferred.

Responsibilities

Concept and deliver large, ownable creative platforms for launches, collections, and brand moments across integrated marketing channels.
Partner with the VP of Brand, Creative, and Product Marketing from brief through rollout.
Set copy priorities, briefs, and workflows to ensure work is delivered on time and on strategy.
Own and evolve the brand voice and style guide, maintaining quality, accuracy, and consistency across brand touchpoints.
Partner with Product Development and Regulatory to ensure claims are accurate.
Lead product, collection, and campaign naming and packaging copy from concept through execution.
Facilitate trademark processes, including preliminary name screening with AI-powered search tools, coordination with Legal on clearances and filings, and maintenance of a naming and clearance tracker.
Lead copy development for PR kits and visual merchandising.
Run weekly cross-functional copy meetings to align priorities, review work, and drive timely approvals.
Present platform concepts, names, and copy to the VP of Brand and CEO, explaining creative rationale and incorporating feedback.
Manage and mentor a Junior Copywriter, setting goals, providing feedback, and developing craft and conceptual skills.
Oversee copy consultants and agency support, providing briefs and ensuring work meets Morphe standards.
Build and refine scalable copy processes, using AI tools to improve speed and efficiency without compromising the brand voice.