Senior Copy Strategist
About The Position
HomeServe is seeking a Senior Copy Strategist to develop response-driving copy and concepts for complete direct mail packages and other direct response materials. The role calls for a strong conceptual thinker who can produce strategic, insight-informed storytelling that supports acquisition and retention for HomeServe’s home repair and protection plans. Reporting to the Copy Director, this full-time, in-house position collaborates with the creative team and cross-functional partners to develop direct response assets. The role requires extensive direct mail and direct response experience, a portfolio of successful campaigns, strong project management and relationship skills, and an understanding of how direct mail, digital, and DRTV marketing channels work together. The position is onsite full-time at HomeServe’s Norwalk, Connecticut offices, with periodic work-from-home weeks. The Senior Copy Strategist will use audience insights, testing strategies, campaign data, and industry trends to develop messaging that improves response, conversion, and customer engagement. The role also involves managing multiple projects under tight deadlines and producing high-quality, error-free copy.
Requirements
- Bachelor’s degree or equivalent experience.
- 5–10 years of direct response copywriting experience.
- Business-oriented mindset that prioritizes business needs over personal preferences.
- Strong command of direct response methods, tactics, and strategies.
- Proven record of success in direct mail.
- Experience proofreading work and ensuring output meets specifications.
- Collaborative personality and ability to work effectively with people at all organizational levels.
- Efficient project management skills.
- Experience in subscription and membership marketing.
Nice To Haves
- Energetic, upbeat approach and high emotional intelligence for building positive working relationships.
- Ability to collaborate with design teams to conceptualize, present, and execute successful direct mail campaigns.
- Strong organizational skills and ability to manage multiple concurrent projects under tight deadlines while maintaining high-quality work.
- Interest in the cultural and media landscape, including new technologies and trends and their relevance to HomeServe.
Responsibilities
- Partner with the Copy Director, VP of Creative & DM Strategy, and other team members to develop creative for core consumers and expanded market penetration.
- Execute creative requests from marketing, B2C strategy, and B2B business development teams.
- Develop messaging strategies for acquisition and retention campaigns reaching homeowners.
- Create approaches that improve response rates, outperform existing controls, and deliver measurable marketing impact.
- Translate marketing strategies and objectives into direct response creative.
- Work with marketing and analytics teams to use audience insights, testing strategies, and campaign performance data to develop messaging frameworks that drive conversion and customer engagement.
- Review and distill creative briefs into relevant information and actions for a high volume of projects.
- Coordinate with marketing and cross-functional HomeServe teams to complete projects under tight deadlines.
- Proofread and edit personal and colleagues’ work to ensure accurate, optimized copy.
- Strategize, conceptualize, and write direct mail, from individual components to complete packages, for HomeServe’s home protection and repair plans.
- Monitor internal test results and industry trends and optimize creative accordingly.
- Develop and present innovative concepts for core boomer consumers and younger demographics.
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What This Job Offers
Job Type
Full-time
Career Level
Senior
