The Creative Planner owns creative direction and project briefing for agency customers, partnering closely with account-level media planners and the studio director. The role ensures work is technically accurate, detailed, aligned with customer objectives and brand standards, and effectively brings customers’ ideas to life. It is a clarity-and-authorship role for someone with mid-level agency or creative-production experience who takes satisfaction in details and helping others do their best work. The role authors project briefs and creative direction, gathers and governs resources needed for execution, and keeps brief content and supporting materials current as campaigns launch or change. It coordinates with Program & Production Management on schedules and handoff readiness, while not owning Mission Control or trafficking. Success means assigned briefs are complete, linked to resources, ready for critique, and delivered on schedule, with clients and Client Services reporting clearer briefs and cleaner handoffs.
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Job Type
Full-time
Career Level
Mid Level
Education Level
No Education Listed