Senior Strategist

#paid • Washington, DC

4d • $80,000 - $90,000

About The Position

The Senior Strategist works across the full creator-campaign lifecycle, from pre-sale discovery, ideation, and proposals through post-sale kickoff strategy, campaign briefs, performance insights, and renewals. The role shapes the core insight and creative idea and develops the integrated plan covering creators, media, distribution, investment, and measurement. The strategist stays involved through execution to help ensure that the idea presented in the pitch is the idea that ships and performs.

The position builds data-backed proposals and RFP responses, plans creator mixes and budgets, defines KPIs and benchmarks, and uses campaign results to inform optimization and renewal stories. It also involves creator brief development and strategic quality assurance, monitoring market and platform changes, contributing to proactive packages and first-to-market opportunities, and collaborating across functions. The role requires strong communication and presentation skills, visual and narrative deck craft, effective use of AI tools for research and creative work, and the ability to manage multiple projects and independently advance ambiguous, high-stakes proposals.

Requirements

• At least 5 years of experience in strategy, creative, social, or creator marketing, or equivalent demonstrated experience.
• Strong deck-building skills and fluency in the five platforms referenced in the posting (the platforms are not named).
• Hands-on paid social planning and measurement experience.
• Ability to plan and defend budget allocations across paid social.
• Ability to design measurement plans and act on performance data.
• Ability to communicate strategy clearly in writing and in client presentations.
• Ability to design and build decks with strong visual and narrative craft.
• Ability to use AI tools to inform research and accelerate the creative process.
• Ability to manage several projects at once under tight deadlines.
• Ability to independently own ambiguous, high-stakes proposals and drive cross-functional decisions without formal authority.
• Comfort presenting to clients and experience across categories and brief types.

Nice To Haves

• Experience presenting to senior brand marketers.
• Agency-side or platform-side experience is considered ideal.

Responsibilities

• Own the core insight, creative idea, and integrated plan covering creators, media and distribution, and measurement.
• Build proposals and RFP responses with a clear, data-backed case for #paid.
• Determine the creator mix, including when to scale with micro and niche creators, concentrate on macro creators, or combine approaches.
• Build investment plans that allocate budget across organic content, usage rights, and paid amplification; set channel mix and flighting.
• Define KPIs and benchmarks, optimize campaigns in flight, and turn results into renewal stories.
• Stay involved after sale through creator briefs, content direction, and strategic quality assurance.
• Monitor market and platform changes and translate them into stronger proposal work.
• Contribute to proactive packages and first-to-market opportunities.
• Manage multiple projects under tight deadlines.
• Own ambiguous, high-stakes proposals independently and drive decisions across functions without formal authority.

Benefits

• Additional forms of compensation may include variable pay (bonus or commission), stock options, and perks and benefits, depending on the role and location.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed