Senior Engagement Strategist

AbelsonTaylor Group • Chicago, IL

2d • Hybrid

About The Position

AbelsonTaylor Group is seeking a Senior Engagement Strategist to join its Engagement Strategy team. The role balances creative thinking with analytical and scientific foundations, including SEO principles and execution. The strategist uses performance data and third-party competitive research to develop insights and actionable opportunities for clients, drawing on experience in digital channels, relationship management, analytics, and customer insights. The position supports health, wellness, and pharmaceutical brands and follows a hybrid schedule, with employees onsite Tuesday through Thursday at the Chicago office.

Requirements

• 3–5 years of professional experience in digital marketing or advertising.
• Bachelor’s degree in Business, Marketing, Communication, Advertising, or a related field.
• Experience with digital monitoring technology platforms, such as AdWords, Keyword Planner, SEMrush, ComScore, MRI, Compete, Screaming Frog, GeoEdge, NetBase, GlobalData, and Google Analytics.
• Understanding of digital foundations, including SEO, SEM, web development, web tracking, and media tracking.
• Knowledge of multichannel marketing, including channel development, testing, tracking, measurement, analysis, and reporting.
• Basic understanding of statistical analysis and social science research methods.
• Strong problem-solving skills to develop insights and recommendations.
• Ability to learn new tasks and effectively use new technologies.
• Strong communication, writing, project management, and planning skills.
• Ability to work onsite in the Chicago office Tuesday through Thursday each week.

Nice To Haves

• Pharmaceutical industry exposure.

Responsibilities

• Create and deliver website audits covering SEO, digital architecture, content strategy, and campaign engagement, with ongoing recommendations.
• Develop robust ecosystems and channel plans using knowledge of pharmaceutical and healthcare engagement channels.
• Conduct campaign analysis to generate findings and insights that support continuous, measurable improvement.
• Use third-party tools to conduct competitive assessments.
• Evaluate customer journeys and apply insights to determine target customers, targeting approaches, and implementation strategies that optimize customer experience and brand exposure.
• Support new business opportunities, including assigned relationship-management components.
• Develop expertise in social media monitoring and listening technologies, as well as social media platform management.
• Turn social conversations and digital data into clear analysis, insights, and actionable recommendations.
• Stay informed about new technologies, methodologies, and important vendors in communications and marketing analytics.
• Maintain knowledge of client industries, including their technologies, products, target markets, and competitors.

Benefits

• Medical, dental, and vision coverage.
• 401(k) with company match of 50% on the first 6%.
• Adoption assistance of up to $2,500.
• Company-paid life insurance and short-term and long-term disability coverage.
• Short-term disability providing 100% of salary coverage.
• Paid parental leave of four weeks for birth and non-birth parents.
• Summer Fridays.
• Flexible Time Off (FTO).
• 11 holidays and an end-of-year office closure.
• Company-provided learning and development opportunities.
• Free lunch Wednesdays.
• Wellness program.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior