Senior Engagement Strategist

AbelsonTaylor Group•Chicago, IL

3d•$70,000 - $90,000•Hybrid

About The Position

AbelsonTaylor Group is seeking a Senior Engagement Strategist to join its Engagement Strategy team. The role balances creative and innovative thinking with analytical and scientific foundations, including a solid foundation in SEO principles and execution. The strategist will use performance data and third-party competitive research to derive insights and develop actionable opportunities for clients, with a focus on digital channels, relationship management, analytics, and customer insights. The position involves developing website audits, channel plans, campaign analyses, customer journey recommendations, and social media insights. It also supports new business opportunities and requires staying informed about communications and marketing analytics technologies and developments, as well as clients’ industries, products, target markets, and competitors. This position follows a hybrid schedule, requiring employees to work onsite Tuesday through Thursday each week in the Chicago office. The compensation range is $70,000–$90,000; the starting offer depends on the candidate’s skills, qualifications, and experience.

Requirements

3–5 years of professional experience in digital marketing or advertising.
Bachelor’s degree in Business, Marketing, Communication, Advertising, or a related field.
Experience with digital monitoring technology platforms, including tools such as AdWords, Keyword Planner, SEMrush, ComScore, MRI, Compete, Screaming Frog, GeoEdge, NetBase, GlobalData, and Google Analytics.
Understanding of digital foundations in SEO, SEM, web development, web tracking, and media tracking.
Knowledge of multichannel marketing, including channel development, testing, tracking, measurement, analysis, and reporting.
Basic understanding of statistical analysis and social science research methods.
Strong problem-solving skills to develop insights and recommendations.
Ability to adapt, learn new tasks, and effectively use new technologies.
Strong communication, writing, project management, and planning skills.
Ability to work onsite Tuesday through Thursday each week in the Chicago office.

Nice To Haves

Pharmaceutical industry exposure.

Responsibilities

Create and deliver website audits covering SEO, digital architecture, content strategy, and campaign engagement, and provide ongoing recommendations.
Develop robust ecosystems and channel plans using knowledge of pharmaceutical and healthcare engagement channels.
Generate campaign findings and analytic insights to support continuous, measurable improvement in client campaigns.
Use third-party tools for competitive assessments.
Evaluate the customer journey and apply insights to identify target customers, targeting approaches, and implementation strategies that optimize customer experience and brand exposure.
Support new business opportunities, including assigned relationship management components.
Develop expertise in social media monitoring and listening technologies, as well as social media platform management.
Distill social conversation and digital data into clear analysis, insights, and actionable recommendations.
Stay informed about new technologies, methodologies, and important vendors in communications and marketing analytics.
Maintain knowledge of clients’ industries, technologies, products, target markets, and competitors.