Senior Manager, Consumer Social Engagement and Content, Obesity and Related Conditions

Amgen • Thousand Oaks, CA

1d

About The Position

The Senior Manager, Social Engagement & Content leads social-first content and engagement across branded and disease-state education (DSE) work for US Obesity and Related Conditions. The role builds platform-native content with the Social Agency, leads creator and influencer partnerships, and establishes commenting and listening approaches that enable meaningful participation in culture while maintaining clear governance.

This position develops a connected social approach spanning creator partnerships, platform-native storytelling, community engagement, and listening. It supports consistent and appropriate brand presence across Meta, TikTok, and relevant emerging platforms, across campaign and non-campaign content.

The role partners with Brand Communications, the DSE lead, Digital Engagement, Media & Activation, analytics partners, Corporate Affairs, HCP, Patient Experience, agencies, and other internal teams. It is responsible for setting social content and engagement measures, reporting performance and learning, and ensuring content, partnerships, and engagement plans follow required review, disclosure, privacy, and governance processes.

Requirements

• Demonstrated experience leading social strategy, platform-native content, and creator or influencer programs.
• Strong understanding of Meta, TikTok, and changing social behaviors and formats.
• Experience with social listening, community management, commenting strategy, or moderation.
• Ability to lead creative agency partners and work across brand, media, Corporate Affairs, and HCP teams.
• Doctorate degree and 2 years of Marketing/Sales experience, or a master’s degree and 4 years, or a bachelor’s degree and 6 years, or an associate’s degree and 10 years, or a high school diploma/GED and 12 years.

Nice To Haves

• Pharmaceutical, healthcare, consumer health, or other regulated-industry experience.

Responsibilities

• Lead social-first content strategy across branded and DSE initiatives, translating audience insight and campaign priorities into platform-relevant ideas.
• Partner with the Social Agency to develop native branded and unbranded content for Meta, TikTok, and other priority platforms.
• Build content plans and calendars that balance campaign needs, cultural relevance, audience value, and an ongoing social presence.
• Partner with Brand Communications and the DSE lead to ensure social content reflects appropriate branding, messaging, and the DSE role.
• Own creator and influencer strategy and partnerships across branded and DSE work.
• Identify creators whose voices, communities, and content align with audience needs and brand strategy.
• Develop creator briefs, partnership approaches, content expectations, and measurement plans with agency and internal partners.
• Coordinate creator activity with corporate affairs, campaign, social-first content, activation, and media amplification plans.
• Develop the commenting strategy, including response principles, escalation pathways, and coordination with Corporate Affairs, HCP, Patient Experience, and other partners.
• Lead social listening and translate cultural, audience, and platform signals into content and engagement opportunities.
• Establish processes for community interaction, moderation, and issue escalation.
• Use listening and engagement learning to improve content relevance and inform future social planning.
• Lead the Social Agency and other social partners through clear briefs, feedback, and accountability for quality and delivery.
• Partner with Digital Engagement on branded paid-social strategy and social-story destinations, and with Media & Activation on amplification and investment.
• Define social content and engagement measures with analytics partners and report performance and learning.
• Ensure content, creator partnerships, and engagement plans follow required review, disclosure, privacy, and governance processes.

Benefits

• Retirement and Savings Plan with generous company contributions
• Group medical coverage
• Dental coverage
• Vision coverage
• Life insurance
• Disability insurance
• Flexible spending accounts
• Discretionary annual bonus program, or a sales-based incentive plan for field sales representatives
• Stock-based long-term incentives
• Award-winning time-off plans
• Flexible work models where possible
• Career development opportunities

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: High school or GED