HCP Marketing Manager– US Obesity and Related Conditions
About The Position
The US Healthcare Professional (HCP) Marketing Manager will bring brand strategy to life by developing and executing promotional materials, campaigns, and customer engagement initiatives across the U.S. obesity and related conditions portfolio. The role translates customer insights and brand priorities into coordinated, multichannel initiatives that support field engagement, campaign activation, and launch readiness. The manager collaborates with HCP Marketing, Sales, Medical, Regulatory, Legal, Training, Omnichannel, Insights & Analytics, Global Marketing, and agency partners. The role delivers promotional resources, supports commercial meetings, and coordinates launch-related activities while managing priorities and optimizing initiatives based on performance insights and feedback. Amgen describes its culture as collaborative, innovative, and science based, and offers professional and personal growth support through benefits, a collaborative culture, and career development opportunities.
Requirements
- Doctorate degree and 2 years of marketing and/or business experience in a role aligned with a Marketing/Sales commercial organization; or master's degree and 4 years; or bachelor's degree and 6 years; or associate's degree and 10 years; or high school diploma/GED and 12 years.
- Working knowledge of HCP marketing channels, promotional material development, and Medical, Legal, and Regulatory review processes.
- Strong project management and organizational skills, including the ability to manage multiple workstreams and deadlines.
- Ability to collaborate, communicate clearly, and influence partners in a cross-functional, matrixed organization.
- Strong written, verbal, and presentation skills.
- Attention to detail and commitment to high-quality execution.
- Ability to work effectively in a fast-paced, high-visibility environment.
Nice To Haves
- Experience coordinating agency partners and external vendors to deliver marketing projects.
Responsibilities
- Develop and execute HCP promotional materials and customer engagement programs across the HCP journey.
- Coordinate with Global Marketing, Patient Marketing, Omnichannel, and agency partners to support an integrated and consistent customer experience.
- Develop and maintain field resources, sales tools, presentations, and other materials for HCP interactions.
- Support disease state education and unmet needs initiatives, including congresses and priority campaign activations.
- Partner with Medical, Legal, Regulatory, and agency partners to advance materials through review while maintaining strategic intent and quality.
- Gather field feedback, market research, and performance data; synthesize learnings and recommend refinements to HCP materials and programs.
- Support planning and execution of National Sales Meetings, launch meetings, congresses, and other commercial engagement events.
- Develop or coordinate meeting objectives, presentations, promotional materials, and supporting resources with Sales Leadership and Training.
- Coordinate deliverables across stakeholders and help ensure content is accurate, approved, and available on schedule.
- Contribute to new hire training, field communications, and commercial readiness initiatives.
- Manage project plans and day-to-day workstreams for marketing initiatives, tracking milestones, dependencies, and approvals.
- Coordinate agency and vendor work, providing direction and feedback to support quality, budget, and schedule expectations.
- Identify execution risks and bottlenecks, communicate them early, and work with partners to resolve issues.
- Apply established promotional review, operational, and compliance processes to assigned work.
- Build productive working relationships across HCP Marketing, Patient Marketing, Omnichannel, Sales, Medical Affairs, Market Access, Insights & Analytics, Regulatory, Legal, and Global teams.
- Partner with field colleagues to understand customer needs and identify opportunities to improve marketing effectiveness.
- Support launch readiness by delivering assigned marketing materials, field resources, and meeting content to commercial timelines.
- Contribute to alignment across HCP and patient marketing initiatives and help ensure a connected customer experience.
Benefits
- Comprehensive employee benefits package, including a Retirement and Savings Plan with generous company contributions.
- Group medical, dental, and vision coverage.
- Life and disability insurance.
- Flexible spending accounts.
- Discretionary annual bonus program, or a sales-based incentive plan for field sales representatives.
- Stock-based long-term incentives.
- Award-winning time-off plans.
- Flexible work models where possible.
- Career development opportunities.
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
High school or GED
