Senior Manager, Consumer Payments Marketing – Debit, Next Gen, eCommerce & New Digital Payments

Visa•Miami, FL

11d•$130,900 - $210,000•Hybrid

About The Position

The Senior Manager, Consumer Payments Marketing serves as the day-to-day business partner to LAC Product & Solutions teams, translating segment insights, cultural trends, and consumer behaviors into marketing strategies and actionable market plans that support business outcomes across Debit, Next Gen, eCommerce, and New Digital Payment Flows. The role reports to the Senior Director, Consumer Payments Marketing and works with Product, Media, Creative, Content, Sponsorships, Insights & Analytics, and market teams to plan and execute against Visa’s growth priorities. The position develops strategies to strengthen Visa’s debit positioning, drive relevance and engagement among Gen Z and young Millennials, accelerate digital commerce growth, and encourage adoption of new digital payment flows across LAC. It also partners with local market teams to adapt segment strategies and establish measurement frameworks connecting marketing investments to business outcomes. The role requires at least three days in the office, with the specific days confirmed by the Hiring Manager. Work hours vary with department needs, and travel is required 5–10% of the time. Work is performed in an office setting and involves sitting and standing at a desk, communicating in person and by telephone, and frequently operating standard office equipment such as telephones and computers.

Requirements

At least 8 years of relevant work experience with a bachelor’s degree, or at least 5 years with an advanced degree, or 2 years with a PhD.
Fluency in English and Spanish.
Ability to translate consumer insights, cultural trends, and digital behaviors into marketing strategies and activation.
Strong analytical skills and ability to translate data, research, and behavioral trends into strategic recommendations.
Excellent written and verbal communication skills, including presentation capabilities.
Self-starter with strong follow-through and a bias toward action, able to think strategically and execute methodically.

Nice To Haves

At least 9 years of relevant work experience with a bachelor’s degree, or 7 or more years with an advanced degree, or 3 or more years with a PhD.
Experience in consumer marketing, product marketing, or strategy in financial services, technology, fintech, payments, eCommerce, or digital platforms.
Strong understanding of younger consumer audiences, digital behaviors, eCommerce trends, social platforms, and emerging cultural trends in Latin America.
Experience developing marketing strategies for digital products, payment technologies, eCommerce platforms, or fintech.
Proven experience translating consumer insights and segment strategies into actionable marketing plans with measurable business outcomes.
Experience in matrixed organizations, influencing stakeholders, building cross-functional relationships, and driving alignment across regions and business units.
Portuguese proficiency.

Responsibilities

Develop and execute Visa’s Debit consumer marketing strategy across LAC to strengthen positioning and drive growth, usage, and preference.
Partner with Product & Solutions as the primary marketing business partner for Debit products, aligning marketing activity with adoption and transaction growth goals.
Identify competitive positioning opportunities and develop campaigns that differentiate Visa Debit and drive usage, top-of-wallet positioning, and consumer preference.
Develop and execute marketing strategies that drive relevance, adoption, and engagement among Gen Z and young Millennial consumers across LAC.
Translate cultural insights, digital behaviors, and platform preferences into marketing strategies and creative approaches; partner with Content, Social, and Creator teams on channel-native approaches.
Leverage entertainment, gaming, music, lifestyle, and other partnerships to build Visa’s relevance and preference among Next Gen consumers.
Develop and execute eCommerce marketing strategies that accelerate digital payments growth and strengthen online transaction preference.
Partner with Product teams to translate eCommerce capabilities such as click-to-pay, tokenization, and checkout optimization into consumer-facing value propositions.
Identify and activate marketing opportunities around eCommerce moments, platforms, and merchant partnerships, and develop consumer education campaigns for online payments.
Develop marketing strategies that build awareness, understanding, and adoption of new digital payment innovations across LAC.
Translate capabilities for payment flows such as P2P, real-time payments, digital wallets, and tap-to-pay into consumer-facing value propositions; support go-to-market strategies for emerging technologies and form factors.
Partner with research and analytics teams to understand consumer behaviors, needs, and preferences across Debit, Next Gen, eCommerce, and new payments.
Translate consumer insights into marketing briefs, campaign strategies, and go-to-market plans; work with market teams to adapt strategies for local relevance.
Monitor the competitive landscape and consumer trends to identify opportunities and inform strategic recommendations.
Lead integrated planning with media, creative, content, and sponsorship partners so segment priorities are embedded in campaigns and activations.
Partner with Client Marketing on opportunities to support client growth objectives and collaborate with Sponsorships and Entertainment teams on Next Gen engagement.
Develop measurement frameworks that demonstrate the connection between segment marketing investments and business outcomes.