Senior Manager, Consumer Analytics

Kimberly-Clark • Chicago, IL

2d • $140,320 - $173,360 • Hybrid

About The Position

The Senior Manager, Consumer Analytics is an influential business partner to senior leadership and cross-functional teams. The role proactively develops, manages, and executes North American learning plans to generate deep consumer insights, guide brand strategies, and assess market dynamics to identify opportunities. It analyzes internal and external consumer data to produce insights and recommendations that help manage and optimize the business. The role also builds the capabilities of others by developing and sharing best practices with the Insights & Analytics team and broader multifunctional teams.

This position requires a confident, inspirational leader with a record of developing and implementing strategic plans, building partnerships, and influencing people across the organization. It manages advanced analytics projects and suppliers, supports sector analytics pilots, applies advanced analytics methodologies, and partners with teams to define business questions, research objectives, and hypotheses. The role develops learning plans, applies analytical techniques, interprets data, and translates findings into recommendations and business opportunities.

The position is based at the Chicago Commercial Center and follows a flexible work model that combines remote work with intentional in-person collaboration. It is a regular, full-time employee position. Relocation support is not provided, and applicants must already be authorized to work in the role’s country.

Requirements

• Undergraduate degree.
• 10 or more years of experience in a data-centric role, including direct experience with advanced analytics solutions such as marketing mix modeling and marketing attribution models.
• Direct experience with syndicated data sources such as Nielsen, IRI, Numerator, and/or NPD.
• Demonstrated application of behavioral science and forward-thinking research tools, including in-market optimization, media and content optimization, first-party data usage and application, and one-to-one targeting and personalization.
• Demonstrated personal leadership in using consumer insights to develop brand stories and tailoring presentations to different audiences, including senior leadership.
• Ability to work effectively with all levels of business team management.
• Ability to translate data into knowledge and actionable recommendations.
• Ability to integrate data from different sources to provide clarity and direction to multifunctional teams.
• Strong influencing skills to persuade partners and management on strategic direction.

Nice To Haves

• Advanced degree.
• Strong analytics skills and experience diagnosing and resolving complex problems and translating them into business opportunities.
• Ability to simplify complex data and insights and explain their implications across the business.
• Experience or passion for using fast-moving metrics to support faster test, learn, and optimization cycles for content and media plans.
• Experience driving innovation from initial concept development through in-market measurement.
• Proven ability to create testable hypotheses from data-driven insights, especially within dynamic media plans.

Responsibilities

• Manage advanced analytics projects, including external suppliers, to ensure accurate, timely, and cost-efficient execution.
• Support the Emerging Analytics team on sector analytics pilots by providing business context for execution and results.
• Apply knowledge of current and emerging advanced analytics methodologies and serve as a functional expert in consumer practices.
• Partner with cross-functional teams to identify relevant business issues, research objectives, and hypotheses addressing brand questions and needs.
• Develop learning plans to evaluate hypotheses and meet business objectives; use appropriate analytic techniques to test hypotheses, draw inferences, and recommend business opportunities.
• Synthesize, interpret, and apply information and data to develop insights and new perspectives on brands, categories, consumers, and innovation pathways.
• Develop and share best practices with the Insights & Analytics team and broader multifunctional teams.

Benefits

• Flexible work model blending remote work with intentional in-person collaboration.
• 401(k) plan.
• Profit-sharing plan.
• Eligibility for a target bonus.
• Comprehensive benefits suite.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior