Senior Manager, Analytics

Adelphi Group • Irving, TX

3d • Hybrid

About The Position

Golin Ketchum is seeking a Senior Manager to join its Dallas Analytics team. The role combines analytical thinking, marketing and communication skills to connect findings from social media analytics, earned media coverage and other sources, then turn them into strategic recommendations for clients. The successful candidate will communicate and advocate for recommendations through written updates, meetings and presentations, using clear storytelling and visualizations.

The Senior Manager will help lead the insights and analytics team, manage multiple analysts, and deliver client work on time and on budget. The position works with web and social media analytics platforms, media coverage data and social listening to evaluate campaign performance, identify trends and support business objectives. It also involves collaborating with team members to compile, synthesize and analyze data, prepare reports, and present findings to clients.

The position requires a bachelor’s degree, 5–8 years of experience in digital analytics, market research or a related field, and comfort with Microsoft Office tools—especially Excel, including Pivot Tables. Agency experience is preferred. The role is based with the Dallas team. Omnicom policy requires employees to work in the office at least three days a week, subject to local law and any additional direction from the agency or manager.

Requirements

• Bachelor’s degree.
• 5–8 years of experience in digital analytics, market research or a related field.
• Knowledge of and comfort working with Microsoft Office tools, especially Excel; must understand and know how to use Pivot Tables.
• Strong verbal and written communication, organizational and time-management skills.
• Critical-thinking and problem-solving skills.
• Ability to prioritize and adapt to change.
• Motivation and eagerness to learn.
• Ability to identify data trends and investigate and articulate factors that may explain them.
• Interest and enthusiasm for digital, social and earned media analytics.

Nice To Haves

• Agency experience.
• Coursework in marketing analysis, journalism, public relations, mathematics, statistics and/or social science.
• Experience with or interest in data visualization tools and creative ways to display information.
• Google Analytics Certification.

Responsibilities

• Help lead the insights and analytics team and direct and manage multiple analysts to deliver client work on time and on budget.
• Provide strategic recommendations for developing and improving social media and earned media campaigns.
• Use web and social media analytics platforms to measure campaign success and recommend data-backed optimizations.
• Analyze media coverage in Excel to identify trends and patterns and recommend actions.
• Use digital analytics techniques, including social listening, to uncover strategic findings and insights that support business objectives, storytelling and engagement.
• Work with junior and senior team members to compile, synthesize and analyze data sets, assist with report creation, and present findings to clients.
• Understand client backgrounds and needs, including business strategy, industry issues, products and services, key customers, and competitors.
• Understand social channels and identify emerging opportunities for a diverse client set.
• Communicate and advocate for recommendations through written communication, meetings and presentations, using visualizations to tell the story.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior