Commercial Strategy - Upper Respiratory

Bayer

7d•Remote

About The Position

The Senior Manager, Commercial Strategy for Upper Respiratory develops strategic account plans that incorporate brand objectives, strategies, and shopper insights to achieve budgeted sales and profit goals. The role drives trade strategies and brand sales fundamentals through business planning, partnering with Sales and Marketing to optimize growth plans. It also serves as a liaison among internal cross-functional partners and represents the designated brand. The position oversees annual strategic account plans and new-item launch strategies, supports customer sales, and represents Sales and Customer perspectives with Marketing. It leads shopper-engagement analysis and research, shares best practices with Field Sales and Brand, supports business planning, and addresses national or retailer-specific opportunities and issues with cross-functional stakeholders. The role also liaises with Bayer Research on shopper research.

Requirements

Knowledge equivalent to a BS/BA degree.
Sales experience handling a top account.
Prior direct selling leadership experience with a top national retailer.
Commercial strategy or sales operations experience.
Excellent financial management skills to assess strategic goals and cost investments against results.
Ability to streamline operational processes.
Basic understanding of brand P&Ls, ROI, and budget management.
Strong knowledge of the retailer landscape and how to impact the total market, including understanding the implications of decisions for Bayer’s overall business and long-term outcomes.
Excellent written and oral communication skills and active-listening ability.
Proven influence-management and negotiation experience, including the ability to develop win-win solutions to complex situations.
Superior problem-solving skills.
Robust analytical capabilities across varied data sources and platforms, with the ability to translate analysis into actionable recommendations.
Advanced computer literacy, specifically in MS Excel and PowerPoint.

Nice To Haves

MBA.
Eight years of progressive sales experience in the consumer packaged goods industry, or an equivalent combination of education and experience.
Two years of Headquarters Trade Marketing experience.
Two years of Field Sales experience.

Responsibilities

Oversee annual Strategic Account Plans for the designated brand pod, aligning Bayer brand goals with customer requirements and using consumer and shopper insights and syndicated data.
Develop account-plan strategies and tactics for promotion, pricing, distribution, and shelving.
Assist in key sales with customers.
Represent Sales and Customer perspectives with Marketing and influence key initiatives involving the 4 P’s, timing, trade activation, customer response, and competitive intelligence.
Oversee new-item launch strategy and sales communications, including distribution goals, promotional and shelving strategies, shopper strategies, pricing objectives, and launch materials.
Present new items to the sales organization and customers.
Promote understanding and application of shopper engagement and drive ongoing analysis, research, and evaluation to evolve trade strategies.
Lead communication and sharing of best-practice learning with Field Sales and Brand.
Oversee and support the business planning process for assigned business units, ensuring information is accurate, timely, clear, actionable, and meets sales and retailer requirements.
Represent internal customer sales teams and lead or address national or retailer-specific strategic opportunities and issues with cross-functional stakeholders.
Partner with Marketing, Finance, Operations/supply and demand planning, Project Management, and I&D on relevant opportunities and issues.
Liaise with Bayer Research to scope and conduct shopper research.