Commercial Strategy - Upper Respiratory

Bayer•Tulsa, OK

8d•$148,600 - $223,000•Remote

About The Position

The Senior Manager, Commercial Strategy develops strategic account plans for an assigned brand, incorporating brand objectives and strategies and shopper insights to achieve budgeted sales and profit goals. The role drives trade strategies and the brand sales fundamentals through the business-planning process in partnership with Sales and Marketing, and represents the brand as a liaison to internal cross-functional partners. The position oversees annual account planning, including promotional, pricing, distribution, and shelving strategies. It supports key customer sales, brings the Sales and Customer perspective to Marketing, and champions sales considerations across brand initiatives. The role also oversees new-item launch strategy and sales communications, supports business planning, advances shopper engagement and trade-strategy analysis, shares best practices with Field Sales and Brand, and coordinates retailer-specific or national strategic opportunities and issues with cross-functional stakeholders. It also liaises with Bayer Research on shopper research.

Requirements

Knowledge equivalent to a BS/BA degree.
Sales experience handling a top account.
Prior direct-selling leadership experience with a top national retailer, plus commercial strategy or sales operations experience.
Strong financial management skills, including evaluating strategic goals and cost investments against results.
Ability to streamline operational processes.
Basic understanding of brand P&Ls, ROI, and budget management.
Strong knowledge of the retailer landscape and how to affect the total market, including understanding the business and long-term implications of individual decisions.
Excellent written and oral communication and active-listening skills.
Proven influence-management experience and ability to develop win-win solutions to complex situations.
Superior problem-solving skills.
Strong analytical capabilities across data sources and platforms, with ability to translate findings into actionable recommendations.
Advanced computer literacy, specifically Microsoft Excel and PowerPoint.

Nice To Haves

MBA.
Eight years of progressive sales experience in the consumer packaged goods industry, or an equivalent combination of education and experience.
Two years of Headquarters Trade Marketing experience.
Two years of Field Sales experience.

Responsibilities

Oversee development of annual Strategic Account Plans for the designated brand pod, aligning Bayer brand goals with customer requirements and using consumer and shopper insights, syndicated data, and other data sources.
Develop account-plan promotional, pricing, distribution, and shelving strategies and tactics.
Assist with key customer sales.
Represent the Sales and Customer perspective to Marketing and proactively influence sales aspects of key initiatives, including the 4 P’s, timing, trade activation needs, customer response, and competitive intelligence.
Oversee new-item launch strategy and sales communications, including distribution goals, promotional strategies and tactics, shelving objectives, shopper strategies and tactics, pricing objectives, launch materials, and presentations to Sales and customers.
Promote organizational understanding and application of shopper engagement, and drive analysis, research, and evaluation to evolve trade strategies.
Lead communication and sharing of best-practice learning with Field Sales and Brand.
Oversee and support the business-planning process for assigned business units.
Ensure information is accurate, timely, clear, actionable, and meets Sales and retailer requirements.
Represent customer sales teams internally and lead or address national and retailer-specific strategic opportunities or issues with cross-functional stakeholders, including Marketing, Finance, Operations/Supply and Demand Planning, Project Management, and I&D.
Liaise with Bayer Research on scoping and conducting shopper research.