Senior Manager, Commerce & Retail Media

dentsu•Chicago, IL

3d•$96,000 - $110,000•Hybrid

About The Position

The Commerce & Retail Media team at dentsu leads strategy, activation, and optimization for large buy-side retail media brands and commerce clients. The Senior Manager reports on and optimizes client marketing campaigns across Amazon, Criteo, Instacart, Walmart, and other retail media networks. This role is essential to client teams, building and executing large-scale campaigns and tests that deliver on client strategy while providing timely reporting, insights, and projects within budget plans and supporting flawless execution. The role manages and plans retail media campaigns from account setup and campaign builds through daily optimization, bid strategy, and budget pacing. It uses technology and best practices to incorporate strategic automation into campaign management and reporting, and works with reporting and technology teams to develop performance reports and actionable analysis. The Senior Manager also participates in client meetings and presentations and collaborates across client teams and the Commerce & Retail Media organization to solve problems, innovate, build skills, and develop thought leadership and best practices. Employees within commuting distance of a dentsu hub office are expected to work in person three days per week, except Los Angeles employees, who are expected in the office two days per week. Employees outside commuting distance may be designated remote depending on the role and business needs. Employees are expected to be flexible to meet company and client needs, which may include office attendance.

Requirements

At least 4 years of digital performance marketing experience in ecommerce/retail search, paid search, PPC, paid social, programmatic, or a related field, or 3+ years managing large-scale, complex ecommerce campaigns.
Experience managing budgets, meeting KPIs, and informing KPI goals.
Strong Excel skills and an analytical mindset, with the ability to identify trends and insights through data analysis.
Strong organizational, communication, and prioritization skills, with attention to detail.
Ability to communicate effectively and work with agility in the rapidly evolving world of Commerce & Retail Media.
High levels of integrity, autonomy, and self-motivation.
Enthusiasm for performance marketing, new platforms, ecommerce, and emerging platforms.

Nice To Haves

SaaS platform experience, such as Pacvue or Skai.
Bid management platform experience.

Responsibilities

Manage ongoing campaign optimization to meet goals, including daily budget and bid management, reporting, keyword and targeting strategies, and campaign revisions based on performance history and client goals.
Plan and execute retail media campaigns, including account setup, campaign builds, daily optimization, bid strategy development, and managed and budget pacing.
Use current technology and best practices to build strategic automation into campaign management and reporting.
Work with reporting teams and technology teams to develop and update performance reports that provide actionable insights and analysis.
Ensure campaigns follow agreed-upon best-practice guidelines.
Assist with and attend regularly scheduled client performance and status meetings, as well as ad hoc presentations and requests.
Collaborate across client teams and the Commerce & Retail Media organization to solve problems, innovate, build skills, and develop thought leadership and best practices.

Benefits

Medical insurance
Vision insurance
Dental insurance
Life insurance
Short-term disability insurance
Long-term disability insurance
401(k)
Flexible paid time off
At least 15 paid holidays per year
Paid sick and safe leave
Paid parental leave
Employee leave benefits in accordance with applicable state and local laws, including the Colorado Healthy Families and Workplaces Act