Manager, Commerce & Retail Media, New Stream Media
About The Position
The Commerce & Retail Media team at dentsu helps leading retailers and brands accelerate growth through connected commerce and retail media. The Manager, Commerce & Retail Media will support a large, established retail media network and serve as a strategic partner across advertiser and stakeholder relationships, translating business objectives into retail media strategies and campaigns. The role focuses on developing growth strategies, identifying opportunities, solving business challenges, and building trusted relationships with advertisers, agency partners, media platforms, and internal teams. The position combines strategic account leadership with hands-on retail media activation. The manager partners with operational and activation teams to ensure campaigns are executed accurately and efficiently, while focusing on performance insights, advertiser engagement, optimization, and business growth. Dentsu’s working approach combines flexibility with in-person collaboration. Employees within commuting distance of a hub office are expected to work from the office three days per week, except Los Angeles employees, who are expected to work there two days per week. Employees outside a commutable range may be designated as remote depending on the role and business needs. Employees may also need to attend an office to meet company and client needs.
Requirements
- Bachelor’s degree in Marketing, Business, Communications, Analytics, or a related field preferred.
- 4–6+ years of experience in retail media, commerce media, eCommerce, digital advertising, paid search, programmatic media, or performance marketing.
- Experience managing complex advertiser relationships and translating business objectives into actionable media strategies.
- Strong understanding of retail media networks and the broader commerce ecosystem, including onsite and offsite media, paid search, display, programmatic, social, and measurement.
- Strong understanding of digital advertising fundamentals, campaign activation, optimization, measurement, and performance marketing.
- Ability to build trusted relationships with advertisers, agency partners, media platforms, and cross-functional stakeholders.
- Strong business acumen and ability to identify growth opportunities, navigate ambiguity, and develop solutions to complex business challenges.
- Strong analytical skills and ability to turn campaign and business data into clear, actionable recommendations.
- Excellent written and verbal communication, presentation, and storytelling skills, including the ability to communicate complex information to different audiences.
- Demonstrated ability to mentor, coach, or develop junior team members.
- Ability to manage multiple advertiser relationships, campaigns, priorities, and deadlines in a fast-paced environment.
- Enthusiasm for retail media, commerce, performance marketing, technology, innovation, and building scalable solutions.
Nice To Haves
- Experience working with retail media networks, retailers, agencies, consumer brands, or CPG advertisers is strongly preferred.
Responsibilities
- Serve as a primary strategic partner across assigned advertiser and stakeholder relationships, building trust, understanding business priorities, and identifying long-term growth opportunities.
- Develop and oversee retail media strategies aligned with advertiser objectives, campaign KPIs, and broader business goals.
- Translate advertiser objectives into actionable media plans across relevant retail media channels, platforms, and solutions.
- Provide subject matter expertise across retail media, commerce, eCommerce, digital media, and performance marketing.
- Analyze campaign and business performance to identify trends, opportunities, risks, and actionable optimization recommendations.
- Translate data and campaign results into insights, strategic recommendations, and clear performance narratives for advertisers and stakeholders.
- Partner with activation and operational teams to ensure campaigns are launched, managed, optimized, and delivered accurately and efficiently.
- Take hands-on responsibility for campaign activation and execution as needed, balancing strategic leadership with day-to-day account needs.
- Serve as an escalation point for complex campaign, advertiser, platform, or business challenges and bring together teams to resolve them.
- Build relationships across advertisers, agencies, technology partners, media platforms, and internal cross-functional teams.
- Collaborate with analytics, sales, activation, planning, and leadership teams to develop integrated solutions supporting advertiser objectives and business growth.
- Identify opportunities to expand advertiser investment through performance insights, new capabilities, emerging channels, and strategic recommendations.
- Coach and mentor junior team members in retail media strategy, activation, client management, and performance storytelling.
- Contribute to process improvements, training, best practices, and thought leadership that help scale the retail media organization.
- Stay current on retail media trends, platform innovation, measurement capabilities, emerging media channels, and evolving eCommerce opportunities.
Benefits
- Medical insurance
- Vision insurance
- Dental insurance
- Life insurance
- Short-term disability insurance
- Long-term disability insurance
- 401(k)
- Flexible paid time off
- At least 15 paid holidays per year
- Paid sick and safe leave
- Paid parental leave
- Applicable employee leave benefits, including time off pursuant to the Colorado Healthy Families and Workplaces Act, in accordance with company plans and policies
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What This Job Offers
Job Type
Full-time
Career Level
Manager
