Senior Manager, Commerce & Retail Media

dentsu•Chicago, IL

1d•Hybrid

About The Position

The Commerce & Retail Media team at dentsu leads strategy, activation, and optimization for buy-side retail media brands and Commerce clients. The Senior Manager reports on and optimizes client marketing campaigns across Amazon, Criteo, Instacart, Walmart, and other retail media networks. This role is essential to client teams, building and executing large-scale campaigns and tests that deliver on client strategy. It delivers reporting, insights, and projects on time and within budget while supporting flawless execution. The role manages and plans retail media campaigns, including account setup, campaign builds, daily optimization, bid strategy development, and budget pacing. It uses technology and best practices to build automation into campaign management and reporting, works with reporting and technology teams to develop performance reports and actionable analysis, and ensures campaigns follow agreed-upon guidelines. The Senior Manager also participates in client meetings and presentations and collaborates across teams to innovate, build skills, and develop thought leadership and best practices. The position is based in Chicago. Employees within commuting distance of a hub office are expected to work in the office three days per week, with flexibility to meet company and client needs. The annual salary range is $96,000–$110,000, with placement based on relevant experience, knowledge, skills, and other factors permitted by law.

Requirements

At least 4 years of digital performance marketing experience in eCommerce/retail search, paid search, PPC, paid social, programmatic, or a related field, or 3+ years managing large-scale, complex eCommerce campaigns.
Experience managing budgets, meeting KPIs, and informing KPI goals.
Strong Excel skills and an analytical mindset, with the ability to identify trends and insights through data analysis.
Strong organizational, communication, and prioritization skills, with attention to detail.
Ability to communicate effectively and work with agility in the rapidly evolving Commerce & Retail Media field.
High levels of integrity, autonomy, and self-motivation.
Enthusiasm for performance marketing, new platforms, eCommerce, and emerging platforms.

Nice To Haves

Experience with SaaS platforms such as Pacvue or Skai and bid management platforms is strongly preferred.

Responsibilities

Manage ongoing campaign optimization to meet goals, including daily budget management, bid management, reporting, keyword and targeting strategies, and campaign revisions based on performance history and client goals.
Plan and execute retail media campaigns, including account setup, campaign builds, daily optimization, bid strategy development, and budget pacing.
Use technology and best practices to build strategic automation into campaign management and reporting.
Work with reporting and technology teams to develop and update performance reports that provide actionable insights and analysis.
Ensure campaigns follow agreed-upon best-practice guidelines.
Attend and assist with regularly scheduled client performance and status meetings, as well as ad hoc presentations and requests.
Collaborate across client teams and the Commerce & Retail Media organization to solve problems, innovate, build skills, and develop thought leadership and best practices.