Manager, Commerce & Retail Media, New Stream Media

dentsu•Chicago, NY

18h•Hybrid

About The Position

The Commerce & Retail Media team at dentsu helps leading retailers and brands accelerate growth through connected commerce and retail media. The Manager, Commerce & Retail Media serves as a strategic partner across advertiser and stakeholder relationships, translating business objectives into retail media strategies and campaigns. The role combines strategic account leadership with hands-on campaign activation, working closely with operational and activation teams to support accurate, efficient execution and drive performance, advertiser engagement, optimization, and business growth. The manager develops growth strategies, identifies opportunities, solves complex business challenges, and builds trusted relationships with advertisers, agency partners, media platforms, technology partners, and internal teams. The position also provides retail media expertise, turns performance data into recommendations and narratives, supports integrated solutions, and coaches junior team members. The role is based in New York. Employees within commutable distance of a hub office are generally expected to work in person three days per week; Los Angeles employees are expected in the office two days per week. Employees outside commutable range may be designated remote depending on the role and business needs, and employees may need to attend an office to meet company or client needs.

Requirements

4–6+ years of experience in retail media, commerce media, eCommerce, digital advertising, paid search, programmatic media, or performance marketing.
Experience managing complex advertiser relationships and translating business objectives into actionable media strategies.
Strong understanding of retail media networks and the commerce ecosystem, including onsite and offsite media, paid search, display, programmatic, social, and measurement.
Strong understanding of digital advertising fundamentals, campaign activation, optimization, measurement, and performance marketing.
Ability to build trusted relationships with advertisers, agency partners, media platforms, and cross-functional stakeholders.
Strong business acumen, including the ability to identify growth opportunities, navigate ambiguity, and develop solutions to complex business challenges.
Strong analytical skills and ability to turn campaign and business data into clear, actionable recommendations.
Excellent written and verbal communication, presentation, and storytelling skills, including the ability to communicate complex information to different audiences.
Demonstrated ability to mentor, coach, or develop junior team members.
Ability to manage multiple advertiser relationships, campaigns, priorities, and deadlines in a fast-paced environment.
Enthusiasm for retail media, commerce, performance marketing, technology, innovation, and building scalable solutions.

Nice To Haves

Bachelor’s degree in Marketing, Business, Communications, Analytics, or a related field preferred.
Experience working with retail media networks, retailers, agencies, consumer brands, or CPG advertisers strongly preferred.

Responsibilities

Serve as a primary strategic partner across assigned advertiser and stakeholder relationships, building trust, understanding business priorities, and identifying opportunities for long-term growth.
Develop and oversee retail media strategies aligned with advertiser objectives, campaign KPIs, and broader business goals.
Translate advertiser objectives into actionable media plans across relevant retail media channels, platforms, and solutions.
Provide subject matter expertise across retail media, commerce, eCommerce, digital media, and performance marketing.
Analyze campaign and business performance to identify trends, opportunities, risks, and actionable optimization recommendations.
Translate data and campaign results into insights, strategic recommendations, and performance narratives for advertisers and stakeholders.
Partner with activation and operational teams to ensure campaigns are launched, managed, optimized, and delivered accurately and efficiently.
Maintain hands-on responsibility for campaign activation and execution as needed.
Serve as an escalation point for complex campaign, advertiser, platform, or business challenges and bring together teams to resolve them.
Build relationships across advertisers, agencies, technology partners, media platforms, and internal cross-functional teams.
Collaborate with analytics, sales, activation, planning, and leadership teams to develop integrated solutions that support advertiser objectives and business growth.
Identify opportunities to expand advertiser investment through performance insights, new capabilities, emerging channels, and strategic recommendations.
Coach and mentor junior team members in retail media strategy, activation, client management, and performance storytelling.
Contribute to process improvements, training, best practices, and thought leadership to help scale the retail media organization.
Stay current on retail media trends, platform innovation, measurement capabilities, emerging media channels, and eCommerce opportunities.