Senior Manager, Category Management and Shopper Insights – Scintilla / Walmart

Kontoor Brands • Greensboro, NC

1d

About The Position

The Senior Manager, Category Management & Shopper Insights – Scintilla / Walmart is responsible for leading the category management, shopper insights, and retailer analytics agenda for Wrangler, with a primary focus on Walmart and Scintilla-enabled decision support. This role develops strategic alliances with internal teams and retail partners to deliver enhanced business results for Walmart and Wrangler. This leader serves as a trusted category advisor and the voice of the Walmart shopper, translating Scintilla, retailer POS, inventory, assortment, competitive, syndicated, consumer, and shopper data into fact-based recommendations that influence category strategy, assortment, merchandising, pricing, promotions, omnichannel execution, and customer planning. The ideal candidate is highly skilled at storytelling with data, presents recommendations with clarity and analytical rigor, and continuously seeks out new data sources, tools, technologies, and methods to improve the quality and impact of insights.

Requirements

• 8–10+ years of related professional experience in category management, shopper insights, consumer insights, retail analytics, sales strategy, customer analytics, or commercial analytics.
• Walmart and Scintilla experience strongly preferred; hands-on experience with Walmart data environments such as Scintilla, Retail Link/Luminate, or equivalent retailer- specific platforms preferred.
• Power user with syndicated market data and shopper/consumer data sources such as Circana/NPD/IRI, Nielsen, Prior retail, CPG, apparel, mass merchant, or omnichannel category management experience preferred.
• Expertise in category management and retail business math, including sales, share, margin, velocity, distribution, inventory, sell-through, productivity, pricing, promotion, and assortment metrics.
• Strong quantitative analysis capabilities with ability to synthesize findings, identify root causes, quantify opportunities, and recommend practical actions.
• Excellent presentation skills, including executive-level PowerPoint storytelling and retailer-ready selling stories.
• Strong written and verbal communication skills; able to translate complex analyses into simple, persuasive narratives.
• Strong interpersonal and influencing skills with ability to build trust across Sales, Marketing, Product, Supply Chain, Analytics, leadership, and customer teams.
• Ability to take initiative, drive results, manage change, improve processes, and lead work across multiple stakeholders and deadlines.
• Strong computer and analytics skills required, including Excel, PowerPoint, data management software, dashboards.
• Results-oriented with passion for achieving business outcomes and improving category performance.
• Bachelor’s degree required; preferred fields include Business, Marketing, Data Analytics, Economics, Statistics, Computer Science, or related discipline.
• Advanced degree, MBA, or relevant analytics/category management certification highly desirable.
• Experience with retailer, syndicated, BI, visualization, and presentation tools required.

Nice To Haves

• Scintilla/Walmart analytics and ability to integrate retailer, POS, syndicated, competitive, and internal data sources.
• Category management leadership and retail marketplace strategy.
• Shopper insights, path-to-purchase thinking, and consumer/shopper behavior interpretation.
• Advanced analytical thinking, quantitative problem solving, and business math.
• Executive and customer-facing storytelling with data.
• Omnichannel mindset across physical and digital retail environments.
• Influence, stakeholder management, and trusted advisor relationship-building.
• Initiative, ownership, and ability to proactively identify insights and opportunities.
• Process improvement, change management, and project prioritization.
• Presentation development, dashboard interpretation, scorecarding, and performance reporting.
• Leadership, coaching, collaboration, and ability to elevate analytical capability across teams.

Responsibilities

• Category strategy, Wrangler Walmart partnership, line reviews, JBP/QBR/business planning, and retailer-facing thought leadership
• Scintilla, POS, syndicated, consumer, shopper, competitive, and omnichannel analytics
• Executive storytelling, dashboards, scorecards, customer presentations, and internal stakeholder influence

Benefits

• Competitive benefits program that provides choice and flexibility
• Resources to support physical, emotional, social, and financial wellbeing
• Discounts on apparel
• Four weeks of Paid Parental Leave to eligible employees who are new parents
• Flexible Fridays
• Tuition Reimbursement

What This Job Offers

• Job Type: Full-time
• Career Level: Senior