Senior Category Insights Analyst
About The Position
The Senior Category Insights Analyst serves as a strategic business partner to national clients generating $20M+ in retail sales within a designated regional market. This role is responsible for delivering actionable consumer, category, and marketplace insights that help diagnose business challenges, identify growth opportunities, and drive sales performance. Working closely with Sales and Category Analytics & Insights teams, the Senior Analyst analyzes multiple data sources, develops reporting solutions, and translates complex information into compelling business recommendations. This individual serves as the subject matter expert in syndicated consumption data and supports both internal and external stakeholders with data-driven decision-making. The role may also provide guidance and mentorship to Business Intelligence Analysts and contribute to process improvements, reporting enhancements, and data quality initiatives.
Requirements
- Bachelor's degree required.
- 3 to 5 years of experience in CPG, retail analytics, category management, or related fields.
- Experience working with syndicated data and retail performance metrics required.
- Expertise in transforming data into actionable business insights.
- Strong experience with syndicated data platforms, including NIQ and Circana.
- Proficiency in data visualization and reporting tools such as Power BI, Tableau, or Looker.
- Advanced Microsoft Excel skills, including pivot tables, lookups, and data analysis.
- Strong analytical, critical thinking, and problem-solving capabilities.
- Excellent communication and presentation skills with the ability to simplify complex analyses.
- Strong storytelling and influence skills, enabling recommendations that drive business results.
- Ability to manage multiple priorities in a fast-paced environment.
Nice To Haves
- Category Management certification preferred.
- Experience with database and analytics tools such as Alteryx or MS Access preferred.
Responsibilities
- Monitor business performance and identify key opportunities, risks, and trends.
- Deliver actionable insights that support sales strategies and improve market execution.
- Partner with Sales and Category Analytics & Insights teams to optimize business performance.
- Support development of retail trade and promotional pricing recommendations.
- Conduct pre- and post-promotion analysis to evaluate effectiveness and ROI.
- Provide insights that improve trade efficiency and promotional execution.
- Analyze syndicated, customer, shipment, and market data to support business reviews and category recommendations.
- Develop customer-specific selling stories and strategic presentations.
- Provide insights that support client growth and retailer engagement.
- Design, develop, and maintain both standardized and ad hoc reports.
- Identify reporting needs and deliver meaningful analyses using multiple data sources.
- Translate complex data into clear business implications and recommendations.
- Manage multiple projects and priorities simultaneously.
- Coordinate timelines, monitor progress, and resolve issues to ensure successful project completion.
- Build strong relationships with clients, customers, and internal teams.
- Present insights and recommendations to support business decisions and strategic initiatives.
- Serve as a trusted advisor on category, consumer, and market trends.
- Support the development and implementation of reporting tools and analytical processes.
- Maintain data integrity and promote best practices in reporting and analytics.
- Mentor and provide project-based direction to junior analysts as needed.
Benefits
- Comprehensive Medical, Dental, Vision, and Life Insurance
- 401(k) with Company Match
- Training and Professional Development Opportunities
- Generous Paid Time Off
- Career Growth Opportunities
Stand Out From the Crowd
Upload your resume and get instant feedback on how well it matches this job.
What This Job Offers
Job Type
Full-time
Career Level
Senior
