Shopper Insights Manager

Reckitt•Nutley, NJ

21h•$105,000 - $157,000

About The Position

The Shopper Insights Manager translates shopper, category, customer, and market insights into actionable strategies that drive growth. Partnering with Sales, Trade Marketing, Category Management, Marketing, and Consumer Insights, this role influences key 4Ps decisions (Price, Placement, Product, and Promotion), identifies growth opportunities, and delivers business impact through strong analytics, strategic thinking, storytelling, and stakeholder management.

Requirements

2 to 5 years of experience in Shopper Insights, Consumer Insights, Category Management, Analytics, Shopper Marketing, or related areas.
Strong analytical, storytelling, communication, and project management skills.
Ability to translate data into actionable business recommendations.
Experience working in fast-paced, cross-functional environments.
CPG or retail industry experience preferred.
Familiarity with Nielsen, Circana/IRI, Numerator, or similar syndicated data sources.
Exposure to shopper research, category strategy, assortment, planograms, and retail execution.
Understanding of omnichannel shopper behavior and retail trends.

Responsibilities

Analyze shopper, retail, and category data to identify trends, opportunities, and barriers to growth.
Translate data into clear, actionable business recommendations across Price, Placement, Product, and Promotion.
Support development of category growth strategies, customer selling stories, and business planning initiatives.
Partner cross-functionally with Sales, Trade Marketing, Category Management, Marketing, and Brand teams.
Support shopper research projects, including surveys, concept testing, and in-store/shopper behavior studies.
Synthesize multiple data sources into compelling presentations and strategic recommendations.
Support key business decisions related to assortment, shelving, innovation, pricing, and promotional strategy.