Senior Manager, Brand Advertising

Capital One • McLean, VA

5d • $177,700 - $202,800 • Hybrid

About The Position

Capital One’s Brand Advertising Team is hiring a seasoned marketing leader to serve as a strategic partner and drive integrated, multi-channel advertising campaigns that deliver business results. The role calls for deep expertise in advertising strategy and agency management, especially developing and executing advertising creative in partnership with agencies.

The Senior Manager leads creative brief development and integrated advertising strategy across channels such as TV, print, display, radio, and out-of-home. They guide agency partners toward the strategic vision and creative standards, collaborate across brand planning, media, sponsorships, social, and insights, and use research, market data, and advertising effectiveness tools to inform creative choices and improve campaign performance. The role also oversees regulatory and brand governance requirements and leads process improvements in creative development, reporting, and team knowledge sharing.

This is a hybrid position, subject to Capital One’s hybrid policy and required on-site presence at the designated office. The role is eligible for performance-based incentive compensation, which may include cash bonuses and/or long-term incentives. The listed annual salary ranges are $177,700–$202,800 in McLean, Virginia, and $161,500–$184,300 in Richmond, Virginia. Capital One does not sponsor new applicants for employment authorization or provide immigration-related support for this position.

Requirements

• Bachelor’s degree or military experience.
• At least 7 years of experience in a marketing or advertising role.
• At least 2 years of experience managing, mentoring, or developing direct reports or junior team members.

Nice To Haves

• Master’s degree.
• 7 or more years of experience managing complex, integrated creative development across channels such as video, audio, and digital.
• Significant experience managing senior-level stakeholders and day-to-day creative delivery and production planning and execution with creative and media agency partners.
• Significant experience balancing tactical execution with strategic leadership, managing detailed work while driving medium- to long-term initiatives.
• Expertise navigating regulatory requirements and advertising governance.
• Proven ability to translate complex data and market insights into actionable advertising strategies.
• Proficiency in G-Suite (Slides, Sheets, Docs) and familiarity with advertising measurement tools such as Kantar and Brand Effects.
• Strong judgment, influence, and organizational skills, including a track record of driving cross-functional alignment, prioritizing independent tasks, socializing complex issues, and proactively identifying comprehensive solutions.

Responsibilities

• Lead creative brief development for integrated, multi-channel advertising strategies that meet business objectives.
• Lead agency partners in executing the strategic vision while ensuring creative excellence and adherence to timelines and budgets.
• Act as the primary advertising lead in collaboration with Brand Planning, Media, Sponsorships, Social, and Insights teams, driving cohesive brand campaigns across the organization.
• Use research, market data, and advertising effectiveness tools to support creative decisions and optimize campaign performance.
• Manage regulatory requirements and brand governance programs to ensure creative assets meet compliance and quality standards.
• Lead process improvement across creative development, reporting, and team knowledge sharing.
• Manage, mentor, or develop direct reports or junior team members.

Benefits

• Comprehensive health, financial, and other benefits supporting total well-being; eligibility varies by employment status and management level.
• Performance-based incentive compensation, which may include cash bonuses and/or long-term incentives.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior