Senior Product Manager, Brand Outcomes, Video and Native Advertising

Roku•Santa Monica, CA

12d•$167,300 - $307,600•Hybrid

About The Position

Roku is hiring a Senior Product Manager to own products that help advertisers measure and improve brand campaign outcomes across Roku's in-stream video and native advertising. The role will build cross-surface campaign experiences, optimization capabilities that use awareness, recall, relevance, and lift signals while campaigns are running, and holdout and third-party measurement capabilities that validate results. The goal is to help brand campaigns perform more effectively and provide evidence of their outcomes. The position works closely with data science and engineering, as well as the performance video product team, to shape how brand and performance advertising relate. It also partners with sales, research, and operations to make products understandable to advertisers and sales teams while balancing effects on inventory, pricing, buying methods, and the viewer experience. Roku generally has teams work in the office Monday through Thursday, with Fridays generally flexible for remote work. Some roles or assigned office locations may require five days per week onsite. For California applicants, the estimated annual base salary is $167,300–$307,600. Compensation is based on candidate-specific factors, including skills, certifications, and geographic location.

Requirements

5+ years of product management experience, including experience with complex or platform-scale products.
Experience with brand or upper-funnel measurement, such as brand lift, reach and frequency, incrementality testing, marketing mix modeling, or attention metrics.
Ability to read a lift study and question its sample size.
Experience building advertising products that combine targeting, measurement, and optimization.
Working understanding of how machine-learning models are trained and evaluated.
Experience with advertising products on more than one surface or format, such as video, native, display, or feeds.
Background in digital advertising, media, marketplaces, or data platforms.
Record of shipping products in ambiguous areas and demonstrating results in numbers.

Nice To Haves

Connected TV or premium video experience.
Familiarity with third-party measurement partners and how agencies evaluate brand campaigns.

Responsibilities

Own the roadmap for advertiser products that buy impressions across in-stream video and native and optimize toward unique reach, awareness, recall, consideration, and brand lift.
Define outcome-related metrics, including cost per incremental reach and lift per dollar.
Define how cross-surface campaigns are planned, paced, and frequency-capped across video and native, including deduplicated reach, shared creative, and unified reporting.
Work with data science and engineering to define models for incremental reach, predicted lift, relevance, and frequency, and integrate them into delivery, pacing, creative selection, and bidding.
Test whether native engagement signals can provide earlier indications of lift and improve optimization models.
Build brand lift polls and holdouts into campaigns by default, including experimental design and sample sizing.
Own integrations between Roku data and third-party measurement partners, panel-based currency, and marketing mix models so advertisers can evaluate results using their own tools.
Work with the performance video product team to show how brand exposure affects later conversions and enable budgets to shift between brand and performance based on results.
Partner with engineering, data science, sales, research, and operations, and make products clear for sales teams and advertisers.
Assess the effects of product decisions on video and native inventory, pricing, direct and programmatic buying, and viewer experience.