Senior Product Manager, Brand Outcomes, Video and Native Advertising

Roku•Boston, MA

12d•$177,500 - $218,300•Hybrid

About The Position

Roku is seeking a Senior Product Manager to own products that help advertisers run and measure brand campaigns across Roku in-stream video and native ads. The role focuses on enabling campaigns to optimize toward unique reach, awareness, recall, consideration, and brand lift while they are in progress, and to prove results through holdouts, brand-lift polls, and third-party measurement. The position includes shaping cross-surface campaign planning, pacing, frequency management, reporting, and optimization models in partnership with data science and engineering. The Senior Product Manager will also define how Roku measurement works with external measurement partners and collaborate with the performance video product team on connecting brand exposure to later conversions. The role works across engineering, data science, sales, research, and operations, balancing advertiser outcomes with inventory, pricing, buying methods, and viewer experience.

Requirements

5+ years of product management experience, including complex or platform-scale products.
Experience with brand or upper-funnel measurement, such as brand lift, reach and frequency, incrementality testing, marketing mix modeling, or attention metrics; ability to read a lift study and question its sample size.
Experience building ad products that combine targeting, measurement, and optimization.
Working understanding of how machine-learning models are trained and evaluated.
Experience with ad products across more than one surface or format, such as video, native, display, or feeds.
Background in digital advertising, media, marketplaces, or data platforms.
Record of shipping products in ambiguous areas and demonstrating results with numbers.

Nice To Haves

Connected TV or premium video experience.
Familiarity with third-party measurement partners and how agencies evaluate brand campaigns.

Responsibilities

Own the roadmap for brand outcome products that let advertisers buy impressions across in-stream video and native and optimize toward unique reach, awareness, recall, consideration, and brand lift.
Define metrics that connect impressions to outcomes, including cost per incremental reach and lift per dollar.
Define how campaigns plan, pace, and cap frequency across video and native, including deduplicated reach, shared creative, and unified reporting.
Partner with data science and engineering to define optimization models for incremental reach, predicted lift, relevance, and frequency, and integrate these models into delivery, pacing, creative selection, and bidding.
Test whether native engagement signals can provide an earlier indication of lift and improve optimization models.
Build holdouts and brand-lift polls into campaigns by default, including experimental design and sample sizing.
Own how Roku data works with third-party measurement partners, panel-based currency, and marketing mix models so advertisers can validate results with their own tools.
Work with the performance video product team to show how brand exposure affects later conversions and to support budget movement between brand and performance based on results.
Collaborate with engineering, data science, sales, research, and operations, and make products understandable to sales teams and advertisers.
Evaluate the effects of product decisions on video and native inventory, pricing, direct and programmatic buying, and the viewer experience.