Senior Product Manager, Brand Outcomes, Video and Native Advertising

Roku • San Jose, CA

11d • Hybrid

About The Position

Roku is hiring a Senior Product Manager to own brand-outcome products across in-stream video and native advertising. The role focuses on helping advertisers optimize campaigns toward unique reach, awareness, recall, consideration, and brand lift—and prove campaign results through Roku measurement and advertisers’ own tools.

The product manager will build cross-surface campaign experiences, optimization models, brand-lift and incrementality measurement, and third-party measurement integrations. They will partner with data science and engineering, as well as the performance video product team, to define how brand and performance advertising relate. The role also requires considering effects on inventory, pricing, buying methods, and the viewer experience, and making products understandable to sales teams and advertisers.

Requirements

• 5+ years of product management experience, including experience with complex or platform-scale products.
• Experience with brand or upper-funnel measurement, such as brand lift, reach and frequency, incrementality testing, marketing mix modeling, or attention metrics.
• Ability to read a lift study and question its sample size.
• Experience building advertising products that combine targeting, measurement, and optimization.
• Working understanding of how machine-learning models are trained and evaluated.
• Experience with advertising products on more than one surface or format, such as video, native, display, or feeds.
• Background in digital advertising, media, marketplaces, or data platforms.
• Record of shipping products in ambiguous areas and demonstrating results with numbers.

Nice To Haves

• Connected TV or premium video experience.
• Familiarity with third-party measurement partners and how agencies evaluate brand campaigns.

Responsibilities

• Own the roadmap for products that let advertisers buy impressions across in-stream video and native and optimize toward unique reach, awareness, recall, consideration, and brand lift.
• Define outcome metrics connecting impressions to results, including cost per incremental reach and lift per dollar.
• Define cross-surface campaign planning, pacing, frequency capping, deduplicated reach, shared creative, and unified reporting across video and native.
• Partner with data science and engineering to define models for incremental reach, predicted lift, relevance, and frequency, and incorporate them into delivery, pacing, creative selection, and bidding.
• Evaluate whether native engagement signals can provide an earlier read on lift and improve optimization models.
• Build brand-lift polls and holdouts into campaigns by default, including experimental design and sample sizing.
• Own how Roku data works with third-party measurement partners, panel-based currency, and marketing mix models so advertisers can assess results using their own tools.
• Work with the performance video product team to show how brand exposure affects later conversions and help advertisers move budgets between brand and performance based on results.
• Collaborate with engineering, data science, sales, research, and operations, and make products clear to sales teams and advertisers.
• Assess the effects of product decisions on video and native inventory, pricing, direct and programmatic buying, and the viewer experience.
• Develop and test approaches to use relevance responses, holdout results, creative comparisons, and household viewing behavior to improve live campaign outcomes.

Benefits

• Health insurance, including healthcare coverage that may include medical, dental, and vision.
• Equity awards.
• Life insurance.
• Disability benefits.
• Parental leave.
• Wellness benefits, including access to mental health and financial wellness support and resources.
• Paid time off in accordance with local leave policies and personal needs.
• Commuter benefits may be available locally.
• Retirement options, including 401(k) or pension, may be available locally.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed