Sr. Manager, Adaptive Learning Enablement and Communication

Blue Cross Blue Shield of Massachusetts•Boston, MA

About The Position

The Senior Manager, Adaptive Learning Enablement and Communication is a strategic change leader responsible for driving adoption and transformation of agentic AI tools for Sales Training and Development and partnering with Commercial Operations leadership to craft narratives documenting team achievements. The role develops adoption strategies so client-facing teams can use modern sales tools and adaptive learning platforms to improve productivity and meet revenue goals, bridging sales strategy, tools, and field execution during periods of transformation. The position is eligible for the Flex persona. The role supports rollout and adoption of agentic AI learning platforms that help sellers practice pitches, plan, and communicate with clients using AI-driven recommendations, automation, and insights. It develops and leads enablement programs, adoption plans, communications, and support strategies for the Commercial Markets division, and partners with training leads on learning modules. It also activates pilot teams and change agents to test and scale new tools and workflows. The position develops executive updates, newsletters, presentations, speeches, performance summaries, and communications for Commercial Markets Operations. It manages communications campaigns and recurring senior leadership divisional events, and leads the day-to-day management and coaching of a communications Consultant. The role establishes content governance with subject matter experts, tracks adoption and productivity KPIs, and uses feedback and data to refine programs and identify opportunities to improve platforms.

Requirements

At least 7 years of experience in communications and training roles related to technology, enablement, and/or sales.
Knowledge of AI-driven enablement practices, including AI role-play simulators, personalized learning paths, and using conversation data for targeted coaching.
Hands-on experience with customer enablement platforms, such as Salesforce.
Proven experience leading cross-functional change or business transformation.
Bachelor’s degree in communications or a related field, or equivalent work experience.
Strong interpersonal, writing, and editing skills, including the ability to turn complex data into clear narratives.
Excellent facilitation skills and confidence leading in-person and virtual sessions.
Strong time management and project management skills, including the ability to track multiple projects and deadlines across groups.
Detail-oriented problem-solving skills.
High emotional intelligence and ability to work effectively with senior leaders and staff at all levels.
Passion for technology and willingness to experiment with new audience-reach methods.
Excellent knowledge of Microsoft Office Suite, including Word, PowerPoint, and Excel.
High school degree or equivalent required unless otherwise noted.

Nice To Haves

Healthcare industry experience.

Responsibilities

Support rollout and adoption of agentic AI learning platforms for seller practice, planning, and client communication.
Develop and lead enablement programs that drive behavior change, workflow adoption, and effective use of multi-modal technology platforms.
Design and execute adoption plans, including multi-channel communications and support strategies for the Commercial Markets division.
Partner with training leads to design and develop learning modules that increase use of platform features as needed.
Identify, activate, and partner with early change agents and pilot teams to test, refine, and scale tools, workflows, and AI-powered capabilities.
Bridge sales strategy, enablement tools, and field execution during periods of transformation.
Write executive-level updates, newsletters, presentations, and speeches that reflect leaders’ voices.
Gather data, project milestones, and team achievements and turn them into concise performance summaries and compelling points.
Distribute key messages and progress reports to internal leadership, teams, and stakeholders.
Contribute to or own Commercial Market Operations communications, including format, content development, and follow-through for recurring senior leadership divisional events.
Develop, deploy, and project-manage communications campaigns tied to Commercial Operations vision, strategy, and culture, from messaging through field activation, reinforcement, and measurement.
Lead the development and day-to-day management of a communications Consultant, providing coaching, performance support, and targeted improvement plans.
Build SME engagement models to simplify and standardize content, and establish governance to keep content current and aligned with evolving AI capabilities.
Define and track KPIs for tool adoption, engagement, workflow compliance, and seller productivity.
Gather qualitative and quantitative feedback from sales teams to refine programs, identify gaps, and surface platform improvement opportunities.