Senior Living Advisor - Independent Living

American House Senior Living Communities•Park Township, MI

About The Position

The Senior Living Advisor supports independent living sales and lead management at American House Holland. The role responds to inquiries from prospective residents, families, and referral sources; conducts community tours; builds relationships and maintains communication with prospects; and uses established sales processes and CRM systems to manage leads and follow-up. The advisor assists with converting qualified leads into move-ins and supporting occupancy goals, prepares marketing materials, pricing information, and residency agreements, and coordinates move-in activities. The role also supports community outreach and marketing through relationships with local businesses, healthcare partners, senior organizations, and referral sources, as well as participation in events, open houses, educational seminars, and networking opportunities. It may assist with social media content, resident success stories, and other community marketing initiatives. The advisor provides customer service to prospective and current residents and families, helps identify appropriate living solutions, collaborates with operations and other teams to support the resident experience, and contributes to satisfaction initiatives. Administrative work includes maintaining prospect records and sales reports, assisting with occupancy, marketing, and move-in reporting, coordinating appointments and communications, and supporting the Executive Director and Community Relations team with projects and events.

Requirements

Bachelor's degree preferred or equivalent experience.
One to three years of experience in sales, hospitality, senior living, healthcare, customer service, leasing, or a related field.
Excellent interpersonal, communication, and presentation skills.
Strong organizational and time-management abilities.
Ability to build trust and meaningful relationships with older adults and their families.
Self-motivated and goal-oriented, and comfortable working in a fast-paced environment.
Valid driver's license and reliable transportation.

Nice To Haves

Experience with CRM systems and Microsoft Office applications.
Bachelor's degree.

Responsibilities

Respond promptly to inquiries from prospective residents, families, and referral sources.
Conduct community tours highlighting benefits, amenities, services, and lifestyle.
Build relationships with prospects and maintain communication through the decision-making process.
Follow sales processes and use CRM systems to document activities, manage leads, and track follow-up.
Assist in converting qualified leads into move-ins and support community occupancy goals.
Prepare and distribute marketing materials, pricing information, and residency agreements as needed.
Coordinate move-in activities for new residents.
Support outreach to local businesses, healthcare partners, senior organizations, and referral sources.
Participate in community events, open houses, educational seminars, and networking opportunities.
Assist with social media content, resident success stories, and community marketing initiatives.
Help maintain a positive reputation and strong local community presence.
Provide customer service to prospective residents, current residents, and family members.
Understand individual needs and help identify appropriate living solutions.
Collaborate with operations, dining, life enrichment, and maintenance teams to support a positive resident experience.
Support resident and family satisfaction initiatives.
Maintain accurate prospect records and sales reports.
Assist with occupancy, marketing, and move-in reporting.
Coordinate appointments, tours, and follow-up communications.
Support the Executive Director and Community Relations team with administrative projects and special events.