Senior Lifecycle Marketing Manager

MaintainX•Montreal, QC

60d

About The Position

MaintainX is the world's leading Asset and Work Intelligence platform for industrial and frontline environments. We are a modern IoT-enabled cloud-based tool for reliability, safety, and operations on physical equipment and facilities. MaintainX powers operational excellence for 13,000+ businesses, including Duracell, Univar Solutions Inc., Titan America, McDonald's, Brenntag, Cintas, Xylem, and Shell. We recently completed a $150 million Series D funding round, bringing our total funding to $254 million and valuing the company at $2.5 billion. We’re hiring a Senior Lifecycle Marketing Manager to drive growth across the customer journey—from converting leads into qualified opportunities, to accelerating onboarding and activation, to improving adoption and driving expansion. You will own strategy and execution of behavior-based lifecycle programs across email, in-app messaging, and web chat, partnering closely with Sales, Product Marketing, Product, and RevOps. This role reports to the Director of Customer Growth Marketing. This role is based out of our hubs in Montréal, Toronto, Miami, San Francisco or Raleigh.

Requirements

5–7+ years in Lifecycle/CRM/Growth marketing in B2B SaaS
Proven ownership of both: (1) pre-sales conversion (trial-to-paid and/or lead→opp) and (2) post-sales onboarding/adoption/retention programs
You've thrived in demanding environments with outsized impact and have experienced what great execution looks like at speed
Strong experimentation + analytics chops; comfortable working with data to build trigger-based journeys
Hands-on operator in marketing automation and lifecycle tools — HubSpot required; experience with in-app tools (Pendo, Intercom, or equivalent) and web chat/conversational marketing a strong plus
Comfortable with BI and reporting tools such as Looker, Tableau, or Google Data Studio; Salesforce experience preferred
Daily user of AI tools (ChatGPT, Claude, Gemini, etc.)
Experience applying AI to creative generation, data analysis, or workflow automation
Strong prompting skills and ability to QA AI outputs
Bias toward automation and operational leverage

Responsibilities

Own the end-to-end lifecycle journey for both PLG & Sales-Assisted motions:
Improve time-to-value, increase trial-to-paid, and drive PQL/MQL → opportunity with clear handoffs to SalesPost-sales: accelerate onboarding, activation, and adoption, and drive retention + expansion through usage- and maturity-based journeys
Own core programs: MQL nurture, PQL nurture, trial conversion, onboarding/activation, re-engagement, and expansion
Lifecycle Segmentation & Personalization: Define and manage lifecycle segmentation based on user behavior, personas, and stage in the funnel.
Support launches & campaigns with coordinated email + in-app + web chat journeys
Own lifecycle experimentation (A/B and multivariate testing): messaging, timing, offers, journey logic, and channel mix.
Own performance reporting for lifecycle campaigns; communicate learnings and iterate based on results.
Align with Sales + RevOps on routing, thresholds/scoring, SLAs, and lifecycle-to-sales handoffs:
Leverage AI as a core part of how you work — using it to accelerate personalization, increase testing velocity, automate operational tasks, and maintain quality at speed