Senior Marketing Lifecycle Manager

Provenir

2d•Remote

About The Position

Provenir is a global fintech company seeking an experienced Marketing Lifecycle Manager to play a central role in their transition to a full-funnel Growth Marketing model. This is a strategic and executional role, responsible for designing and delivering data-driven, multi-touch lifecycle programs that engage prospects and customers across long, complex buying journeys. The role owner will manage the marketing automation ecosystem, leveraging Salesforce/Pardot to build sophisticated segmentation, personalised campaigns, and measurable lifecycle strategies that directly contribute to pipeline progression, revenue growth, and customer expansion. Collaboration with the Head of Growth Marketing, Marketing RevOps, Field Marketing, and BDRs is key to ensure connected, contextual, and aligned campaigns with regional and account-level strategies.

Requirements

10+ years of experience in email marketing and lifecycle marketing, ideally in B2B environments.
Proven expertise in Salesforce and Pardot, including campaign setup and automation workflows, and advanced reporting and performance analysis.
Strong experience in audience segmentation and personalised campaign execution.
Demonstrated ability to design and manage complex, multi-touch nurture journeys.
Proven experience with A/B testing and continuous optimisation frameworks.
Strong analytical skills, with the ability to translate data into actionable insights.
Focus on revenue impact.
Experience working across multiple digital channels within integrated campaigns.

Nice To Haves

Background in B2B enterprise SaaS, fintech, or similarly complex industries.
Experience managing long sales cycles with multiple stakeholders and decision-makers.
Familiarity with account-based marketing (ABM) strategies.
Experience working across international markets and multi-language campaigns.
Understanding of multi-touch attribution and revenue-focused marketing metrics.

Responsibilities

Design and implement end-to-end lifecycle marketing strategies across prospect nurturing, opportunity acceleration, customer onboarding, retention, and expansion.
Translate field marketing briefs into structured, multi-touch campaigns aligned with market-specific strategies and business priorities.
Build non-linear, multi-step engagement journeys that reflect complex B2B buying processes.
Own the strategy, execution, and optimisation of email marketing programs across the full funnel.
Build and manage automated nurture journeys in Salesforce/Pardot, tailored by lifecycle stage, role/persona, industry and region, engagement signals.
Develop personalised, behaviour-driven communications to increase engagement and conversion quality.
Ensure best practices in deliverability, compliance, and performance optimisation.
Define and maintain advanced segmentation frameworks across the database.
Leverage behavioural, firmographic, and engagement data to build highly targeted audiences and deliver personalised campaign experiences.
Analyse user behaviour across touchpoints to identify engagement patterns, drop-off points, and opportunities for optimisation.
Own campaign performance tracking and reporting within Salesforce/Pardot.
Develop and maintain lifecycle reporting frameworks reflecting the complexity of the sales cycles and the contribution of leads to accounts’ conversion.
Provide actionable insights to optimise campaigns and inform broader growth strategies.
Lead a structured A/B testing programme across email content, subject lines, formats, journey structures, timing, audience segmentation strategies, and website LPs for paid and organic traffic.
Apply a test-and-learn approach to continuously improve performance and drive compounding growth.
Work closely with Paid Media Manager to align acquisition and nurture strategies.
Collaborate with UI Designer and Website Manager to optimise conversion paths and content journeys.
Partner with Field Marketing to localise and adapt campaigns to regional needs.
Align with Sales teams on lead quality, engagement, and pipeline progression.
Ensure lifecycle programs are fully integrated into the content marketing calendar.
Work with SEO and content teams to create engaging website content across the sales cycle based on audience knowledge.