Senior Manager, Lifecycle Marketing

Bilt • New York, NY

1d • $120,000 - $150,000

About The Position

Bilt is looking for a Senior Manager, Lifecycle Marketing to own activation and retention of Bilt Rewards members and network partners. You'll design highly personalized user journeys across email, push, and text — informed by predictive affinity modeling and user-level engagement patterns. Working cross-functionally with product, product marketing, engineering, and data teams, you'll bring lifecycle programming to life and drive adoption of benefits and key product offerings. This is a hands-on IC role on the Growth team's Lifecycle pod. You'll operate with autonomy, make strategic calls alongside your lifecycle partner, and be expected to hit the ground running in a fast-paced environment.

Requirements

• 5+ years of lifecycle marketing experience
• Strong intuition for the user and ability to balance customer experience with business needs
• Extensive experience working in Braze with strong knowledge of Liquid
• Expertise building emails with HTML and CSS
• Background working with engineering to trigger, power, and automate campaigns in Braze
• Exposure to martech platforms such as Census, Segment, FullStory, etc.
• Strong communication skills, creative problem-solving ability, and attention to detail
• Thrives in a fast-paced, startup environment with ambiguity

Nice To Haves

• Design and/or copywriting skills
• Experience with email deliverability

Responsibilities

• Develop and build highly personalized, contextual lifecycle journeys in Braze that address key business goals across teams
• Create and evolve email templates to effectively scale and automate lifecycle programming, using HTML/CSS and Liquid
• Arbitrate content at the user level to ensure members see the most relevant content at the right time
• Stand up lifecycle dashboards in partnership with the data team to continuously monitor campaign volumes and metrics
• Report on campaign performance and use insights to continuously optimize lifecycle content
• Work closely with product marketers to map user journeys and identify opportunities for experimentation and growth
• Find efficiencies in the lifecycle workflow by integrating and leveraging AI tooling
• Implement rigorous campaign QA processes to ensure flawless execution
• Collaborate with engineering teams on technical implementations and eventing architecture

Benefits

• Competitive salary with a meaningful stake in the company via equity and our performance bonus program
• Health insurance for you (& your loved ones) from day one - Enjoy a One Medical Membership, wellness stipends, family programs and more, on us.
• 401k plan with a match
• Commuter FSAs
• UNLIMITED PTO
• Exclusive Employee only Bilt Points
• Team Events

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed