Senior Lifecycle Marketing Manager

Mudflap • Palo Alto, CA

1d • $130,000 - $170,000 • Hybrid

About The Position

Mudflap is seeking a customer-obsessed Senior Lifecycle Marketing Manager to join their fast-growing marketplace business. This role requires a candidate who can operate at both strategic and executional levels, setting the long-term vision for customer engagement and retention while also being hands-on with campaign execution, segmentation, experimentation, and performance analysis. The ideal candidate will be energized by moving between strategy and craft, customer insight and operational excellence, and long-term thinking and day-to-day execution. This position will own Mudflap's end-to-end customer lifecycle across various channels, designing experiences to help customers realize value faster and deepen their relationship with Mudflap. The role involves building AI-powered personalization, developing lifecycle programs for customer engagement and business growth, and becoming an expert on customer loyalty and high lifetime value advocacy. This role sits at the intersection of Product, Data, Marketing, Sales, and RevOps, requiring collaboration to improve customer journeys, strengthen activation and retention, support lead conversion and product adoption, and build a connected growth engine. It is ideal for someone who loves ownership, experimentation, rich behavioral data, and seeing their work directly impact revenue.

Requirements

• 6+ years of experience in lifecycle marketing, CRM, retention marketing, growth marketing, or customer engagement—ideally within a high-growth technology, marketplace, fintech, SaaS, or subscription business
• Demonstrated track record of owning lifecycle programs end-to-end, including strategy, execution, measurement, experimentation, and optimization
• Experience building customer journeys that span onboarding, activation, retention, expansion, and win-back programs
• Proven success using customer insights, behavioral data, and segmentation to improve engagement, conversion, retention, and customer lifetime value
• Deep expertise in Braze (strongly preferred) or equivalent platforms such as Iterable, Klaviyo, Salesforce Marketing Cloud, or Customer.io
• Experience orchestrating communications across email, SMS, push, in-app messaging, and emerging engagement channels
• Experience partnering closely with Product, Data, Sales, and RevOps teams to improve customer experiences and business outcomes
• Strong analytical skills with experience measuring funnel performance, customer behavior, cohort trends, attribution, and lifecycle program impact
• Working knowledge of customer acquisition, lead nurture, and customer growth principles, with an understanding of how lifecycle marketing contributes to broader business goals
• Passion for AI-enabled marketing and curiosity around how emerging technologies can improve personalization, customer experiences, team productivity, and business outcomes
• Hands-on proficiency with Liquid code for dynamic content and personalization in Braze or similar ESPs
• Experience with SQL preferred to build segments, analyze cohorts and measure campaign performance, as well as data visualization tools such as Metabase, Hex, Amplitude, Looker, or Tableau
• Working knowledge of CDPs (e.g., Segment, mParticle) and how customer data flows into marketing automation systems
• Familiarity with AI/ML concepts as applied to marketing—propensity models, churn prediction, content generation, dynamic personalization
• Experience analyzing customer journeys and funnel performance across acquisition, activation, retention, and expansion stages to identify growth opportunities and inform lifecycle strategy
• Familiarity with lead scoring, behavioral segmentation, customer journey mapping, and experimentation frameworks that improve customer engagement and conversion
• Proven ability to develop a point of view on customer growth strategy and communicate it clearly to senior leadership and cross-functional partners, connecting lifecycle initiatives to broader business and revenue objectives
• Player-coach mindset—you can write a strategy doc in the morning and QA a campaign canvas in the afternoon, and you do not see that as a contradiction
• Strong partnership orientation—you can effectively collaborate with Product, Sales, RevOps, and Marketing teams to translate customer insights into programs that improve business outcomes
• Exceptional attention to detail with a track record of flawless execution at volume
• Excellent written and verbal communication skills, with the ability to translate complex data into clear narrative and recommendations
• Strong business acumen and curiosity about how lifecycle marketing contributes to activation, retention, expansion, customer lifetime value, and overall company growth
• Comfortable operating in ambiguity and helping connect teams, systems, and customer insights to solve complex growth challenges.

Responsibilities

• Help define and own the lifecycle marketing roadmap—from first impression through activation, retention, expansion, and win-back—translating business goals into programs that drive measurable impact on customer engagement, activation, LTV, and churn reduction
• Lead AI and ML-powered personalization across owned channels, partnering with Data Science on propensity models, churn-risk scoring, next-best-action frameworks, and emerging AI capabilities that improve customer experiences and increase team productivity
• Design, build, and optimize multi-channel lifecycle campaigns across email, SMS, push, in-app, WhatsApp, and emerging channels—with hands-on execution in Braze including segmentation, personalization, experimentation, and journey orchestration
• Build onboarding, nurture, activation, and retention programs that help customers discover value faster and develop deeper engagement with Mudflap's products and services
• Partner with Sales and RevOps to develop lifecycle programs that support lead conversion, customer activation, expansion opportunities, and overall revenue growth
• Create and maintain customer journey insights, messaging frameworks, customer proof points, nurture programs, and other enablement assets that help Sales engage prospects more effectively and improve conversion throughout the customer lifecycle
• Build cross-sell and upsell programs that drive adoption across Mudflap's growing product portfolio, using customer behavior, transaction data, and lifecycle signals to surface the right offer at the right moment
• Own lifecycle KPI reporting and connect campaign performance to business outcomes, identifying opportunities to improve customer engagement, retention, and growth
• Identify customer, market, and competitive insights that improve lifecycle strategy, inform positioning, and support frontline sales conversations
• Partner cross-functionally with Product, Engineering, Data Science, and Brand to improve customer data infrastructure, event tracking, lifecycle capabilities, and customer experience across key touch-points
• Serve as the lifecycle marketing voice in growth planning, helping identify opportunities to improve customer journeys and create stronger connections between marketing, product, and revenue teams

Benefits

• Competitive salary and equity in a high-growth startup
• Multiple health benefit options
• Responsible Time Off
• 401(k) matching
• Opportunities and support for major career growth
• Annual Company offsite event (Mudfest!)
• Commuter benefits to ease your travel
• Lunches and snacks to keep you fueled
• A high-growth, collaborative environment where you will work alongside talented teammates across every function

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed