Lifecycle Marketing Manager

Kalshi•New York, NY

1d•$150,000 - $215,000

About The Position

Kalshi has defined a new category: prediction markets. Kalshi allows people to trade on the outcome of any events and turn any question about the future into a financial asset. Kalshi fought for years and legalized prediction markets in the US for the first time in history, is currently the fastest growing financial market in America, and has thousands of markets across politics, economics, financials, weather, tech, AI, culture and more. We believe prediction markets have the potential to be the largest financial market because they turn anything into a financial position. Our vision: well… build the largest financial market on the planet. Our mission: bring more truth to the world through the power of markets. Our culture is simple: we hire really talented people, work really hard, and enjoy the climb. We are looking for ambitious and exceptional people to join our (relatively small) team to help us build the next generation of financial markets. Role Roadmap Lifecycle marketing is one of the most important levers for driving activation, engagement, retention, and resurrection across Kalshi's growing suite of products. As we expand into new businesses and serve increasingly diverse user segments, we need sophisticated lifecycle programs that deliver the right message to the right user at the right time. This role will be responsible for building, launching, and optimizing lifecycle campaigns across email, push, in-app messaging, and other owned channels. You'll own lifecycle strategy and execution for our Perpetuals business while also supporting broader marketing initiatives across the company. Success in this role means improving conversion, activation, retention, and engagement through thoughtful customer journeys and data-driven experimentation. You'll work closely with Product, Growth, and Data teams to identify opportunities, build personalized experiences, and create scalable systems that support long-term growth.

Requirements

3–7 years of lifecycle marketing experience
Experience building complex lifecycle campaigns based on user states, acquisition channels, and behavioral segmentation
Strong understanding of customer journey design, retention marketing, and lifecycle strategy
Experience building automated workflows and customer journeys in modern lifecycle platforms
Strong analytical skills and ability to use data to drive decision-making
Excellent written communication and messaging instincts
Ability to operate independently and proactively identify opportunities
Strong project management and organizational skills
Comfortable working cross-functionally in a fast-moving environment
Experience at a high-growth startup

Nice To Haves

Experience working with financial products, fintech, trading platforms, or consumer internet products
Experience using Customer.io or similar lifecycle marketing platforms
Strong understanding of product-led growth and user activation frameworks
Experience building resurrection and re-engagement programs
Familiarity with experimentation, A/B testing, and lifecycle analytics
SQL or analytics experience
Experience working closely with Product and Growth teams

Responsibilities

Build, launch, and optimize email, push notification, and in-app messaging campaigns
Design customer journeys based on user behavior, acquisition source, lifecycle stage, and engagement patterns
Create lifecycle programs that drive activation, engagement, retention, resurrection, and monetization
Develop sophisticated segmentation strategies and personalized messaging frameworks
Analyze campaign performance and continuously optimize conversion and engagement metrics
Build automated customer journeys and scalable lifecycle infrastructure
Develop testing frameworks across messaging, timing, segmentation, and channel strategy
Identify gaps in the customer experience and proactively propose lifecycle solutions