Senior Lifecycle Marketing Manager | Bankrate

Red Ventures

8d • $100,000 - $140,000 • Remote

About The Position

We're looking for a Senior Lifecycle Marketing Manager to own end-to-end execution across assigned lifecycle channels — driving measurable performance through smart automation, rigorous experimentation, and data-backed creative strategy. This is a high-impact individual contributor role for someone who is equally comfortable designing a multi-step journey and presenting their channel results to senior leadership. You'll work closely with the Director of Lifecycle Marketing to execute on the roadmap — but you'll own your channels, bring your own hypotheses, and be accountable for results. This isn't a coordinator role. You'll be expected to diagnose complex problems, move quickly, and raise the bar for how Bankrate communicates with its users.

Requirements

• Lifecycle channel expertise — 4–7 years owning lifecycle marketing campaigns with direct accountability for performance.
• Experience managing email, push, or SMS channels end-to-end in a platform like Iterable, Braze, or similar.
• Strong Iterable proficiency — You can build multi-step journeys, configure event-triggered workflows, set up dynamic segmentation, and troubleshoot delivery issues without engineering support.
• Analytical mindset — You design experiments with proper holdouts, evaluate results with statistical awareness, and can build a dashboard or attribution model that stakeholders actually trust.
• You catch discrepancies in platform data.
• Creative operator — You can write a strong brief, give useful creative feedback, and identify what’s driving a performance change at the copy or format level.
• You view creative as a performance lever, not an afterthought.
• Structured project runner — You manage multiple workstreams simultaneously without dropping details.
• You own timelines, flag risks early, and keep stakeholders aligned without needing heavy oversight.
• Clear communicator — You write and present with clarity.
• You can take a complex performance story and distill it into a crisp recommendation for a senior leader.
• AI-forward practitioner — You actively use AI tools in your day-to-day work and have a point of view on where they add real value versus where human judgment is irreplaceable.
• High ownership mentality — You hold yourself accountable to outcomes, not just outputs.
• You follow through, communicate proactively, and don’t wait to be asked.

Responsibilities

• Channel ownership — Own the full campaign lifecycle for your assigned channels — from strategy and segmentation through build, QA, deployment, and post-send analysis.
• Diagnose and resolve complex delivery issues (CPL spikes, CVR drops, approval rejections) before they affect KPIs.
• Journey architecture — Design and manage multi-step, trigger-based lifecycle journeys in Iterable.
• Build event-driven workflows that respond to user behavior in real time.
• Document your logic, segment definitions, and decision trees so the team can learn from and replicate your approaches.
• Creative strategy & briefs — Lead creative strategy for your channels — using performance data to develop testable hypotheses on hooks, CTAs, and formats.
• Translate data into clear, actionable creative briefs that reduce revision cycles and ship faster.
• Attribution & reporting — Design and maintain attribution frameworks and custom dashboards for your channels.
• Evaluate platform-reported metrics against internal attribution to surface discrepancies, guide budget decisions, and reduce over-attribution.
• Structured experimentation — Design and execute multi-variable experiments (creative x audience x placement) with proper holdout groups.
• Translate test results into playbooks that improve CVR and can be reused across the team's broader channel suite.
• Performance diagnosis — When something breaks — a CPL spike, sudden CVR drop, unexplained churn — you're the first one to form a hypothesis and test a fix.
• You thrive in ambiguity and use data to move fast with limited information.
• Integrate AI into your workflow — Use AI tools consistently to accelerate campaign work — drafting copy, building performance reports, generating test hypotheses, or structuring briefs.
• Evaluate AI outputs critically before publishing.
• Document where AI creates real leverage and share those approaches with the broader team.

Benefits

• Health Insurance Coverage (medical, dental, and vision)
• Life Insurance
• Short and Long-Term Disability Insurance
• Flexible Spending Accounts
• Holiday Pay
• 401(k) with match
• Employee Assistance Program
• Paid Parental Bonding Benefit Program
• Flexible Paid Time Off (PTO): We believe time to rest and recharge is essential. That’s why we offer a generous and flexible PTO policy. Full-time employees accrue 20 days of PTO for a full calendar year annually, with an increase to 25 days after five years of service.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed