Senior Lead, Demand Generation

EDB

8h•Remote

About The Position

EDB provides a data and AI platform that enables organizations to harness the full power of Postgres for transactional, analytical, and AI workloads across any cloud, anywhere. EDB empowers enterprises to control risk, manage costs and scale efficiently for a data and AI led world. Serving more than 1,500 customers globally and as the leading contributor to the vibrant and fast-growing PostgreSQL community, EDB supports major government organizations, financial services, media and information technology companies. EDB’s data-driven solutions enable customers to modernize legacy systems and break data silos while leveraging enterprise-grade open source technologies. EDB delivers the confidence of up to 99.999% high availability with mission critical capabilities built in such as security, compliance controls, and observability.

Requirements

4–6 years of experience in B2B demand generation, ABM, field marketing, or campaign marketing.
Experience executing integrated marketing campaigns aligned to enterprise sales teams or strategic accounts.
Familiarity with ABM programs, sales plays, and pipeline acceleration initiatives.
Strong project management and campaign coordination skills.
Experience working cross-functionally with Sales, SDRs, and Marketing teams.
Comfortable managing multiple campaigns and priorities in a fast-paced environment.
Strong communication and organizational skills with attention to detail.

Nice To Haves

Experience with Marketo, Salesforce, Salesloft, LinkedIn Campaign Manager, or similar marketing automation and CRM platforms.
Experience supporting enterprise software, cloud, data, or infrastructure technology organizations.
Familiarity with ABM platforms and account engagement tactics.

Responsibilities

Execute targeted account-based marketing campaigns and takeout plays aligned to priority “Must-Win” accounts and regional sales objectives.
Partner directly with Sales, SDRs, and regional field teams to support account penetration, meeting generation, and pipeline acceleration efforts.
Coordinate and execute multi-channel campaigns including email, webinars, LinkedIn, digital programs, executive events, gifting, and content syndication.
Support sales enablement initiatives by developing campaign toolkits, outreach support materials, messaging alignment, and follow-up workflows.
Help activate and promote EDB content assets, customer stories, webinars, and thought leadership programs to strategic account audiences.
Work with Product Marketing and Field Marketing to tailor messaging and campaigns for target industries, buying centers, and competitive takeout opportunities.
Support pipeline generation goals across assigned accounts, regions, and campaigns.
Track campaign engagement, MQL performance, account activity, and pipeline influence metrics.
Monitor campaign effectiveness and optimize targeting, messaging, and channel performance based on results.
Maintain strong alignment with Sales and SDR teams to ensure timely follow-up and visibility into campaign impact.
Contribute insights and reporting for quarterly pipeline reviews and campaign planning discussions.
Coordinate campaign execution within Marketo and Salesforce in partnership with Marketing Operations.
Support list segmentation, lead routing, nurture workflows, and campaign tracking processes.
Ensure campaign data quality, SLA alignment, and reporting accuracy across assigned programs.
Work closely with enterprise sales teams and regional field marketers to support strategic account engagement efforts and pipeline creation activities.
Partner with SDR teams to align campaign follow-up and outreach execution.
Collaborate with Product Marketing, Corporate Marketing, Operations, and Customer Marketing teams to execute coordinated account-focused campaigns.