Demand Generation Lead

Clients Blackbox, Inc.

1d•Remote

About The Position

Clients Blackbox is a performance marketing agency specializing in Meta advertising for Registered Investment Advisors. They help financial advisors grow their practices by generating qualified appointments with high-net-worth prospects. Their video sales letter methodology has generated over $45 billion in AUM pipeline. The company operates with a performance-first mindset, focusing on delivering qualified appointments at a specific cost per appointment, with target show rates and close rates. They are experiencing significant growth and are seeking a Senior Paid Media Strategist, also known as a Demand Generation Lead, who will own their accounts end-to-end. This is a strategic role, not just execution-focused, where the individual will manage a portfolio of client accounts, conduct bi-weekly calls, oversee campaign performance, write ad copy, and act as the primary client contact. The role reports to the Associate Director of Operations and is directly responsible for client retention and results.

Requirements

5+ years of experience in paid media, specifically Meta advertising.
Experience managing multiple client accounts simultaneously.
Proven track record of hitting performance targets and retaining clients.
Strong copywriting skills with ability to write compelling ad copy and scripts.
Experience with conversion tracking, pixels, and basic marketing automation.

Nice To Haves

Experience in the financial services vertical.
Understanding of lead generation and appointment-setting campaigns.
Familiarity with video sales letter marketing methodology.
Experience with high-ticket, considered purchase funnels.

Responsibilities

Own client accounts and serve as the primary point of contact.
Run bi-weekly client calls to review performance, discuss strategy, and align on next steps.
Send bi-weekly performance reports 24 hours before scheduled calls.
Build trust and relationships that drive renewals and referrals.
Build, launch, and optimize Meta advertising campaigns focused on lead generation and appointment booking.
Manage campaign budgets, audience targeting, bid strategies, and creative testing.
Monitor daily performance and make adjustments to hit cost per appointment targets.
Troubleshoot underperforming campaigns and develop intervention strategies.
Write ad copy and video sales letter scripts for financial services audiences.
Develop hooks, angles, and messaging variations for testing.
Collaborate with video editors on creative production.
Use AI tools to accelerate copywriting while maintaining quality.
Set up tracking, pixels, and conversion events.
Configure Calendly integrations, Zapier automations, and lead routing.
Troubleshoot technical issues between ad platforms and client systems.