Demand Generation Specialist

Procare Solutions•Quinte West, ON

1d•$65,000 - $74,600•Hybrid

About The Position

As a Demand Generation Specialist at Procare Solutions, you'll be a key executor in our Growth Marketing team — building and running the campaigns, nurture programs, and reporting workflows that power our pipeline. You're someone who thrives on getting campaigns out the door cleanly and loves seeing the data come back. You'll work closely with the Senior Manager of Demand Generation and collaborate across Content, Product Marketing, and Sales.

Requirements

2–4 years' of B2B demand gen or marketing operations experience
Bachelor’s degree in Marketing, Business Administration, or equivalent
Hands-on with Pardot or HubSpot for building nurture programs and campaigns
Comfortable in Salesforce for campaign tracking and reporting
Strong attention to detail and project coordination skills
Analytical mindset — at ease in dashboards and spreadsheets
Clear written communicator with an eye for good copy

Nice To Haves

Experience in SaaS, EdTech, or childcare/healthcare verticals
Familiarity with AI content or marketing automation tools
Background supporting webinar programs (ON24, Zoom Webinars)
Basic knowledge of SEO and content syndication

Responsibilities

Build and launch multi-channel demand gen campaigns — including email, content syndication, paid channels, and webinar programs — from brief to live
Support integrated campaign production for new product launches, working with Brand to coordinate assets and timelines
Help produce and promote the monthly webinar program: manage logistics, landing pages, promotion sequences, and follow-up nurture
Own campaign QA — reviewing emails, landing pages, and workflows before launch to ensure accuracy and on-brand execution
Build and manage multi-touch email nurture programs in Pardot and HubSpot, segmented by persona, lifecycle stage, and product interest
Maintain list health, manage segmentation, and support lead scoring updates in partnership with Marketing Ops
Continuously test and optimize nurture programs — monitoring open rates, click-through, and MQL conversion
Pull and maintain weekly and monthly reporting on pipeline contribution, CPL, MQL-to-SQL conversion, and channel ROI
Contribute to demand gen dashboards and surface optimization recommendations based on performance data
Support closed-loop reporting in Salesforce to ensure clean attribution from lead to revenue
Explore and apply AI tools to streamline campaign workflows, draft content, and accelerate reporting — with curiosity and enthusiasm for what's emerging
Stay current on AI developments relevant to demand gen and bring ideas to the team