Demand Generation Specialist

Kalungi Inc.•Seattle, WA

1d•Remote

About The Position

Kalungi is a B2B SaaS marketing agency that embeds fractional marketing pods inside growing software companies. We build and run full marketing functions for our clients, from early-stage startups to companies scaling toward $50M ARR. We are hiring a Demand Generation Specialist to join a pod led by a senior fractional CMO. You will own the full digital marketing execution function across approximately four B2B SaaS clients simultaneously, spanning paid, email nurture, and review platform programs. You will work alongside a senior content strategist and a marketing automation specialist to deliver coordinated, high-quality demand generation for each client. This is a high-ownership, low-bureaucracy role. You will be expected to move fast, think clearly, and build repeatable systems as you go.

Requirements

3-6 years of demand generation experience in B2B SaaS, agency experience a strong plus
Proven track record running positive-ROI campaigns across multiple channels that materially impacted pipeline and revenue, with results you can speak to specifically
Hands-on expertise running paid campaigns in LinkedIn Campaign Manager, Google Ads, and Meta Ads Manager
Strong understanding of email nurture strategy and execution
Experience with review site programs including G2, Capterra, and Trustpilot
HubSpot proficiency including CRM, marketing hub, and reporting
Comfort using AI tools daily: ad creative generation, campaign optimization, workflow efficiency
Fluent English, written and verbal, with minimal accent, for direct client communication
Based in Latin America with availability during U.S. business hours (PT, CT, or ET)
Strong analytical instincts: you make decisions with data, not gut feel

Nice To Haves

Experience with A/B testing platforms and structured experimentation frameworks
Familiarity with attribution tools and multi-touch pipeline reporting
Ability to contribute to channel strategy, not just execute it
Experience managing programs across multiple clients or brands simultaneously
Working knowledge of SEO and AIO as adjacent channels (you will not own these, but context helps)
Ability to run outbound demand campaigns via email, LinkedIn, etc., supporting outbound sales and working with inbound traffic to generate effective cold and warm outreach motions.

Responsibilities

Build, launch, and optimize paid campaigns across LinkedIn Ads, Google Search, and Meta for multiple B2B SaaS clients
Own campaign structure, audience segmentation, bidding strategy, creative testing, and budget pacing
Run structured A/B tests and translate results into ongoing optimizations
Leverage AI tools for ad creative generation, performance analysis, and campaign optimization
Orchestrate and execute multi-channel demand gen campaigns across digital channels including email nurture, review site programs (G2, Capterra, Trustpilot), and emerging digital channels as relevant per client
Coordinate with the content strategist when campaign assets are needed, keeping their focus on SEO and thought leadership
Coordinate with the automation specialist for HubSpot workflows, lead routing, and lifecycle triggers
Own the client-facing performance reporting function: build dashboards that are live, accurate, and actionable
Present results and recommendations directly to clients as needed, in collaboration with the pod CMO
Document what works across campaigns and clients to build a scalable demand gen playbook by month six
Identify gaps in each client's channel mix and make a case for expansion where the data supports it