Demand Generation Lead

Viega GmbH & Co. KG•Westminster, CO

4d•$115,000 - $150,000•Onsite

About The Position

The Demand Generation Lead is responsible for driving pipeline growth and revenue impact through integrated, multi-channel marketing programs. This position owns demand generation strategy and execution across priority segments and target accounts, ensuring alignment from campaign activation through pipeline conversion. Partners closely with Digital, Marketing Operations, Customer Marketing, and Sales teams to optimize performance, improve funnel efficiency, and deliver measurable business outcomes.

Requirements

Proficient in the use of common office equipment and software – including, but not limited to: computers, printers, Microsoft Word, Excel, Outlook, Teams, and PowerPoint
Strong written and verbal communication skills - this includes active listening, professional email and phone etiquette, and the ability to convey information clearly and accurately.
Effectively builds positive, productive relationships with colleagues, customers, vendors and others, contributing to a productive and welcoming work environment.
Fosters a collaborative environment – promoting teamwork, prioritizing responsiveness, sharing of knowledge, and alignment with shared goals and values.
Strong interpersonal skills with demonstrated ability to effectively partner with key stakeholders and tactfully exercise influence across the organization
Demonstrates careful attention to detail, ensuring accuracy in all aspects of work.
Ability to work both independently and in a team environment, effectively collaborating with internal teams and other stakeholders.
Highly organized to manage multiple tasks, priorities, schedules, and documents effectively.
Takes initiative and proactively addresses needs.
Strong understanding of B2B or B2B2C demand generation and full-funnel marketing, including pipeline creation, conversion dynamics, and revenue alignment
Understanding of multi-channel demand generation programs and marketing budgets based on performance and ROI
Familiarity with CRM and marketing automation platforms such as Salesforce, Marketing Cloud Account Engagement, and Adobe
Effectively translates business goals into demand generation strategies, prioritization, and multi-channel execution across paid media, SEO/SEM, email, website, and digital performance channels
Strong analytical mindset with experience in marketing attribution, pipeline measurement, and performance tracking, with the ability to translate data into actionable insights and decisions
Ability to develop and execute structured testing and experimentation strategies to continuously improve campaign effectiveness and performance
Understanding of how thought leadership and content-driven strategies build awareness, trust, and demand in complex B2B environments
Growth mindset with a focus on continuous improvement, experimentation, and performance optimization in high growth environments
Ability to operate in ambiguity and build processes, frameworks, and structure where they do not yet exist
Strong cross-functional collaborator with the ability to influence stakeholders, drive alignment, and elevate team performance in a matrixed organization
Bachelor’s degree in Marketing, Business, or related field required
7+ years of experience in demand generation, performance marketing, or digital marketing within complex B2B or B2B2C environments required
Prior professional experience partnering with Sales teams to improve lead quality, conversion, and pipeline outcomes required

Responsibilities

Develops and executes integrated demand generation strategies aligned to priority segments, target accounts, and revenue goals
Owns pipeline generation and marketing’s contribution to revenue, driving performance across the full funnel from awareness through conversion
Translates strategies into multi-channel execution across paid media, SEO/SEM, email, website, and nurture programs
Drives audience targeting, segmentation, and personalization to improve engagement and conversion
Partners with Sales to define and manage SLAs, ensuring alignment on lead quality, follow-up, and pipeline conversion
Identifies funnel gaps and implement strategies to improve conversion across lifecycle stages
Owns channel mix and budget allocation decisions based on performance, ROI, and pipeline impact
Leads performance optimization through structured testing (A/B testing) and continuous improvement across campaigns and channels
Translates performance data into actionable insights and recommendations for marketing and sales leadership
Partners with Digital, Marketing Operations, and Customer Marketing teams to ensure alignment of campaigns, channels, and tools to business outcomes
Ensures accurate tracking, lead flow, lifecycle management, and attribution in collaboration with the Data Driven Marketing team
Acts as the central connector across Marketing and Sales to drive aligned execution and performance
Collaborates with Brand and Content teams to activate thought leadership into demand generation programs that drive engagement and pipeline
Supports and scales account-based marketing (ABM) initiatives aligned to strategic accounts
Continuously evaluates and improves demand generation processes, tools, and ways of working to increase efficiency and scalability
Attends meetings as required and/or assigned
Performs other duties as required and/or assigned
Will be required to travel up to 20% of the time