Senior Journey Marketing Manager, Security

Lumen Technologies • Remote, OR

1d • $105,786 - $155,152

About The Position

Lumen is seeking a Senior Journey Marketing Manager to lead the end-to-end development, activation, and optimization of integrated customer journeys and campaigns that increase security attachment to Lumen’s core network services. The role connects customer needs, buying signals, portfolio strategy, campaign execution, seller actions, and performance insights to move customers from awareness through consideration, purchase, adoption, and expansion.

This senior individual contributor works across Marketing, Sales, Product Marketing, Product, Partner Marketing, and Sales Enablement. The manager establishes journey strategies, orchestrates cross-functional execution, resolves dependencies, and uses closed-loop performance data to improve marketing funnel, pipeline, conversion, and security attach outcomes across Lumen’s cybersecurity portfolio.

Requirements

• Bachelor’s degree in marketing, business, communications, analytics, information technology, or a related field, or equivalent relevant experience.
• At least 5 years of experience in customer journey marketing, integrated campaign strategy, lifecycle marketing, demand generation, account-based marketing, solution marketing, or a related B2B enterprise technology role.
• Demonstrated experience leading complex, cross-functional campaigns or customer journeys from audience strategy and planning through activation, measurement, and optimization.
• Strong understanding of B2B buying journeys, including buying groups, account and lead progression, behavioral signals, personalization, nurture, and seller-assisted conversion.
• Strong analytical skills and experience using funnel, campaign, account, opportunity, pipeline, conversion, revenue, and attach data to identify issues, generate insights, and recommend actions.
• Understanding of marketing operations and journey orchestration requirements, including segmentation, audience governance, routing, automation, measurement, attribution, data quality, and platform dependencies.
• Excellent written, verbal, presentation, and storytelling skills, including the ability to simplify complex strategies and gain alignment among executive, marketing, sales, technical, and operational stakeholders.
• Strong program management skills, including establishing workplans, clarifying ownership, managing dependencies, resolving blockers, and delivering across teams without direct authority.
• Proven ability to influence senior stakeholders, challenge assumptions constructively, make data-informed recommendations, and drive decisions in a matrixed organization.
• Customer-centric, commercially oriented, collaborative, and comfortable working autonomously in a fast-changing environment.

Nice To Haves

• Master’s degree.
• Experience marketing enterprise networking or cybersecurity solutions such as SASE, DDoS protection, managed security services, threat intelligence, or network security.
• Hands-on experience with marketing automation, CRM, ABM, intent, analytics, personalization, content management, or journey orchestration platforms.
• Experience building growth motions that connect an installed base or core product to adjacent solutions through cross-sell, attach, upsell, adoption, or expansion strategies.
• Experience developing compelling pricing and packaging to create urgency and improve conversion.

Responsibilities

• Define and refine target audiences, customer needs, journey stages, decision criteria, purchase barriers, buying triggers, and conversion objectives for security portfolio products and solutions.
• Translate business priorities and customer insights into integrated campaign briefs covering the growth opportunity, journey hypothesis, audience, offer, value proposition, content, channels, seller role, measurement, and optimization.
• Lead cross-functional planning and orchestration from strategy through launch and optimization, aligning relevant marketing, sales, product, partner, and enablement teams.
• Own end-to-end journey strategy for priority attach motions, connecting core services to cybersecurity cross-sell solutions based on customer needs, architecture, lifecycle stage, risk profile, and buying signals.
• Develop repeatable attach plays that identify network customers with relevant security needs and guide them toward suitable solutions, conversations, offers, or seller actions.
• Map content and customer experiences to journey stages, identify gaps, and guide development or adaptation of marketing and sales materials.
• Collaborate with Data, Analytics, Marketing Operations, and Digital teams to define audience logic, account selection, behavioral and intent signals, progression rules, routing, personalization, orchestration, and reporting requirements.
• Partner with Sales and Sales Enablement to drive awareness, adoption, and consistent execution of security plays.
• Analyze performance across reach, engagement, account progression, marketing-qualified activity, sales acceptance, pipeline, conversion, attach rate, revenue, and customer expansion.
• Create closed-loop feedback mechanisms using campaign data, seller input, customer behavior, opportunity movement, and deal outcomes to inform future decisions.
• Maintain a prioritized roadmap of journey enhancements, campaigns, content needs, data requirements, and operational dependencies tied to growth opportunities and performance gaps.
• Present journey strategy, performance, insights, risks, and recommendations to senior stakeholders through concise updates, business reviews, and action plans.

Benefits

• Comprehensive package featuring a broad range of health, life, and voluntary lifestyle benefits and other perks supporting physical, mental, emotional, and financial wellbeing.
• Bonus structure, including short-term incentives, long-term incentives, and/or sales compensation; details available during the selection process.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior