Senior Integrated Media Strategist (Paid Search)

Flynn•Pittsford, NY

About The Position

At Flynn, we help Peace of Mind Brands perform better. As the world changes and uncertainties grow, we’re constantly sharpening our expertise in connecting people and businesses with brands that provide the peace of mind they desire—companies, products, and services that are typically in healthcare, financial services, and insurance. We’re in need of a sharp strategist who can help make that happen; someone who’s curious about audiences, a master of paid search, fluent across biddable media—social and programmatic—and obsessed with performance. As Flynn’s newest Sr. Media Strategist, you’ll own paid search strategy end to end, run campaigns across social and programmatic, dig into performance insights, and drive measurable impact for a portfolio of clients. Peace of mind is also something we’re committed to creating for you and everyone else at Flynn. You’ll enjoy unlimited PTO, a generous benefits package, and true work-life balance (no, really, we mean it!), and much more.

Requirements

6-8 years’ experience in developing, presenting, and executing integrated media strategies, including managing seven-figure (or larger) annual media budgets
Demonstrated experience implementing campaigns, including both biddable media (programmatic display, social, paid search) and publisher-direct buys
Excellent written and verbal communication skills, including ability to interface directly with senior level clients and agency staff
Hands-on experience working in various ad tech platforms, including Google Marketing Platform (Campaign Manager, Search Ads 360, Display & Video 360), DSPs (Basis, the Trade Desk, etc.), Google/Microsoft Ads, Google Analytics/Tag Manager, & Social Platforms

Responsibilities

Serve as a key contact and subject-matter expert on client programs. Tasks include presenting plans and reviewing/presenting results to director- and c-level client contacts. Travel as needed.
Develop deep understanding of clients’ businesses, including products/services offered, business goals, positioning, and differentiation from others in their industry.
Develop and oversee a client’s overall media strategy with paid search as the cornerstone, including audience targeting, media mix planning across search, social, and programmatic, and ongoing campaign optimization.
Own paid search end to end—account structure, keyword and query strategy, bid and budget management, and continuous optimization across Google Ads, Microsoft Ads, and other emerging platforms (ChatGPT).
Oversee the execution of media RFPs. Drive negotiation and vendor selection. Review and sign off on all orders and contracts.
Formulate the measurement strategy, including recommending KPIs, developing tracking procedures, and forecasting results.
Lead actionable testing strategies in close collaboration with creative teams to improve digital creative, messaging, and landing pages (CRO).
Analyze performance data to develop actionable program insights (what happened, why did it happen, and what do we do next), including leading client performance forecasting exercises.
Overall budget ownership, including overseeing client billing, pacing, and reconciliation.
Participate in new business activities as needed, including providing strategy/tactical recommendations and helping with pitch development.
Provide thought leadership, both internally and externally, on behalf of the agency. Activities include contributing content to agency newsletter/blog, sharing relevant trends & POVs on Linkedin, and guest appearances on our podcast.
Stay up to date on media tools, capabilities, and best practices across a wide mix of media tactics.