Paid Media Strategist

Roi Revolution Inc • Raleigh, NC

6h • Hybrid

About The Position

This role focuses on developing holistic paid media strategies that align with client goals and deliver measurable outcomes. The Paid Media Strategist will collaborate closely with channel experts across social, search, display, video, and native platforms to bring integrated campaigns to life. They will build strong client relationships as a trusted partner and identify new opportunities to grow performance across a diverse portfolio of brands. The position involves leading cross-service digital advertising strategies, serving as the client's main point of contact for Paid Media services, and understanding their business needs and goals to translate them into measurable digital advertising campaigns. Budget allocation across paid social, paid search, and programmatic channels, ongoing experiments and tests, proactive communication on strategy and performance, staying updated on platform trends, and collaborating with analysts for reporting are key aspects of this role. Troubleshooting complex account issues and collaborating with agency partners are also part of the responsibilities.

Requirements

• 3+ years of paid media (search, social or programmatic) advertising experience.
• Bachelor’s degree.
• Ability to think strategically and develop comprehensive digital advertising strategies that align with client goals, target audiences, and industry trends.
• Proven track record of building and maintaining strong client relationships, understanding their unique business needs, and delivering exceptional client experiences.
• Demonstrated proficiency in planning, implementing, and optimizing paid media campaigns across platforms such as Meta, Google, Microsoft, etc.
• Proficient in data analysis, extracting insights from campaign metrics, and using analytics tools for optimization strategies.
• Strong written and verbal communication skills, with the ability to articulate complex digital marketing concepts and strategies to both technical and non-technical stakeholders.

Responsibilities

• Partner with clients and internal client services teams to develop holistic paid media strategies that drive impactful results.
• Collaborate with channel experts to translate strategies into exceptional implementation and optimization, ensuring optimal campaign performance.
• Foster strong alignment between internal teams and clients, delivering a best-in-class experience and achieving outstanding results through effective communication and collaboration.
• Lead cross-service digital advertising strategies by collaborating with internal teams and departments.
• Serve as the client’s main point of contact for our Paid Media services and build strong client relationships by understanding their business needs and goals, translating them into measurable digital advertising campaigns.
• Allocate budgets effectively across paid social, paid search, and programmatic channels.
• Conduct ongoing experiments and tests across channels to optimize performance.
• Provide proactive communication on strategy, performance, and service updates.
• Stay up to date on platform updates and industry trends to ensure campaigns are optimized and aligned with the latest features and best practices.
• Work closely with analysts to deliver analysis and reporting as needed.
• Troubleshoot complex account issues and collaborate with agency partners to find solutions.

Benefits

• Workplace flexibility supported by a hybrid work environment and core hours
• 20 days of PTO with incremental increases as your ROI career progresses
• 10 paid holidays
• Comprehensive health benefits (ROI covers 100% of the cost for employee medical and dental)
• Paid disability and life insurance
• Monthly education bonus
• Team lunches twice per quarter
• Quarterly team builders
• Fully stocked kitchen and catered weekly lunch
• Collaborative office space with onsite gym and game room

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level