Paid Media Strategist

Roi Revolution Inc•Raleigh, NC

1d•$94,000 - $116,000•Hybrid

About The Position

This role focuses on developing holistic paid media strategies that align with client goals and deliver measurable outcomes. The Paid Media Strategist will collaborate closely with channel experts across social, search, display, video, and native platforms to bring integrated campaigns to life. Key aspects include building strong client relationships as a trusted partner and identifying new opportunities to grow performance across a diverse portfolio of brands.

Requirements

3+ years of paid media (search, social or programmatic) advertising experience.
Bachelor’s degree.
Ability to think strategically and develop comprehensive digital advertising strategies that align with client goals, target audiences, and industry trends.
Proven track record of building and maintaining strong client relationships, understanding their unique business needs, and delivering exceptional client experiences.
Demonstrated proficiency in planning, implementing, and optimizing paid media campaigns across platforms such as Meta, Google, Microsoft, etc.
Proficient in data analysis, extracting insights from campaign metrics, and using analytics tools for optimization strategies.
Strong written and verbal communication skills, with the ability to articulate complex digital marketing concepts and strategies to both technical and non-technical stakeholders.

Responsibilities

Lead cross-service digital advertising strategies by collaborating with internal teams and departments.
Serve as the client’s main point of contact for our Paid Media services and build strong client relationships by understanding their business needs and goals, translating them into measurable digital advertising campaigns.
Allocate budgets effectively across paid social, paid search, and programmatic channels.
Conduct ongoing experiments and tests across channels to optimize performance.
Provide proactive communication on strategy, performance, and service updates.
Stay up to date on platform updates and industry trends to ensure campaigns are optimized and aligned with the latest features and best practices.
Work closely with analysts to deliver analysis and reporting as needed.
Troubleshoot complex account issues and collaborate with agency partners to find solutions.

Benefits

Workplace flexibility supported by a hybrid work environment and core hours
20 days of PTO with incremental increases as your ROI career progresses
10 paid holidays
Comprehensive health benefits (ROI covers 100% of the cost for employee medical and dental)
Paid disability and life insurance
Monthly education bonus
Team lunches twice per quarter
Quarterly team builders
Fully stocked kitchen and catered weekly lunch
Collaborative office space with onsite gym and game room